Personally I think AVID should have bit the bullet and pulled the price of Media Composer to $1000 to fight Premiere Pro (I don’t think they need to fight FCP X) and gain market share back. The $1000 that Apple charged for FCP 7 was really a sweat spot and other apps have gone bellow that).
And have made the cross grade even $500 from FInal Cut Pro, and make symphony a plug in that costs another $300-$500 (Or really just roll it in to Media Composer completely to have a unified product line). Now there sales for this year might be down (though they might have gone up do to the amount of sales they would have made), and there customer bass would have grown back to what it used to be, and they would make a ton of money in the future.
They need to focus on less products and make them less expensive. They have already been making Media Composer so much better, so they don’t have to worry about that, but it is there business decisions that seem iffy.