Creative Cow asks if AVID is sinking or sunk

Creative Cow has a short article on the dire straights of AVID. I didn’t realize that they were hemorrhaging money that much for that long, or just how much they lost on their consumer editing programs!

While AVID does have it’s place, I do think it is a dinosaur that needs a lot of updating, and a price drop to be really competitive. I don’t think FCP X is a competitor though. A 64 Bit FCP 7 could still take back over from the whole left by it’s passing, but FCP X just has too many things wrong with it to really take over for all professional applications.

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