Phil Rhodes at PVC on the idea that Filmmakers don’t want film, they want what people think film is

Phil Rhodes has an intriguing article about how Film has become this holy grail, but in fact it isn’t modern film, which is very good, but circa 1985 film with damage and not low grain.

Honestly I never even heard of VidoVillage’s FilmBox which is $5000 to simulate film.

I find the film craze now nuts, as digital has gotten so good and is so easy. And things like the new Dune, which shot on digital, then printed to film and scanned to digital, literally insane.

Not that I think film should completely go away, but as this article shows it is more of an affectation now.