SLCCut, has a an interesting letter to AVID on how they need to update to keep it in line with Premiere and FCP X if they want to stay relevant in the future.
Some of it I agree with, but some I don’t. Yes, the interface needs updating in a major way, the title tool needs serious updating (as does handling of still photos and the like, which he doesn’t talk about), but the organization I do like, though it could use more, like Meta search.
Still I do think many of us left AVID because we found something that worked better in many ways, and now are going back and while it has seen some great little updates, there is nothing groundbreaking in the latest version over much earlier versions.
And I know they are trying to please their old customers, but it is true that that will only work for current editors, and new editors may move to other tools if AVID does not add some inovation on top of their old venerable tools.