Apple has responded to “Final Cut Pro in TV and Film” Open Letter

This one is from FCP.Co and Peter Wiggins, and Apple has responded to the open letter from industry professionals about FCP. And here is the Petition to Apple from a few weeks ago. Nice that they are launching Certifications, though I find them mostly meaningless, but nice that there will be an official way to get certified I guess. The big things are really an official way to make this program have collaborative editing features and be able to share media. A public beta like Adobe is doing would be nice as well. I am fully versed in Final Cut Pro, but I am still not as sold on it as others, for some of their reasons, but a big list of of others I have previously posted about. I know some of these have been fixed, but a great many have not.

PVC on Apple Motion being every editor’s secret weapon

I\ain Anderson of Pro Video Coalition on Apple Motion being every editors secret weapon. It is an interesting article, and it is true it is such an inexpensive program, that everyone should use it. I have personally used it extensively while doing an edit job on Final Cut and found it essential for using Final Cut Pro with some features that are much easier to use than After Effects with more power, but others I thought far inferior, harder and with huge bugs. And I was not at all impressed by it's Motion Blur which After Effects does so much better. Much like Final Cut I find it i a powerful program but with huge caveats. And while I do have it, I don't find it as useful as other similar programs.

Apple Cheated on it’s graph comparison between M1 Ultra GPU and the NVIDIA RTX 3090

I have been seeing this in video reviews of the Mac Studio and here at 9to5 Mac by Ben Lovejoy. Basically this is true for these power levels, but the NVIDIA card they are comparing too can go much higher on wattage, and thus is much more powerful, and the new 2090 Ti can up to 450 watts of power, so Apple has cut the top of this graph, so it is really only showing till the top of the M1 Performance, but the other video card goes much higher. I had seen a few videos fix the graph, and found this post from iPhone Hacks that has a fixed version of the graph from MKBHD. This adds the power curve of the NVIDIA 3900 and the Ti should go further than this. So yes the Mac Studio may use less power, but it gets whipped by the top of the line NVIDIA card. It may be the most powerful Mac Graphics card, but not the most powerful graphics card that is for sure.

PVC on the Apple Studio Display being limited to a single frame rate

Allan Tépper at the Pro Video Coalition has an article on how the Apple Studio Display is locked into one frame rate 60 FPS making it unsuitable for many video formats. I am not going to get a Studio Display, it is way too much for what it is, and I would rather have 4K than 5K anyway, but saying that the 60 FPS doesn't bother me at all as for any video I use an external monitor through a Black Magic UltraStudio 4K. I don't have a studio monitor, but a Samsung that I have corrected to the best of my ability, but in some ways that is better. As a perfect display leeds to correction like the last season of Game Of Thrones, so dark it is hard to even see.

AppleInsider on Apple having launched OS X 21 years ago

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William Gallagher of AppleInsider has an article on Apple Launching Mac Os X 21 years ago on March 23th, 2001. I remember getting it. I didn't run it on my current tower as I was editing, but installed it on my laptop to give it a test run. It wasn't ready for release, but it was amazing to check out, the literal future in my hands.

Adobe releases After Effects April 2022 (Version 22.3) with Apple Silicon Support

Adobe has released After Effects April 2022 (Version 22.3). This brings native Apple Silicon M1 Support to the production version of After Effects. Still not sure about M1 Ultra Support as of yet. It also includes Frame.io integration with the free account you now get with you adobe account. 3D Extended Viewer for 3D previews. Scene Edit detection for which I have been using Magnum 3 from AE Scripts. Love that this is built in now. Binning indicators for 3D layers to see how layers are composited. And constrained shapes, where you can create perfect squares and circles by holding down the shift key when you double click the rectangle or ellipse tool. And in the Beta, Separated Dimensions Preference. So you can have x, y as separate lines.

Final Cut Pro 10.6.2 update with duplicate clip from Scott Simmons at PVC

Scott Simmons from Pro Video Coalition has the latest on 10.6.2 update of Final Cut Pro. I can't believe they finally added duplicate clip detection, I have though there was no chance, as it had been so long that this had been missing, when every other editing program has this. And it has 2 ways to see the clips. https://www.provideocoalition.com/final-cut-pro-updated-to-along-with-all-of-the-apple-pro-apps-imovie-ios/ The AI based Voice Isolation also sounds very interesting. And now we will hopefully really see performance on an M1 ULTRA.

All the talk of the 5K iMac being dead, I bet it is more the parts shortage

I highly doubt the 5K 27” iMac is completely dead, sure it is dead for now, in favor of the much more expensive Mac Studio and Studio Display. The thing is that is a minimum $3500, much more than a base 5K Intel iMac. I think a 5K iMac isn’t dead, but with Studio Displays pushing towards a June ship time, Apple just had to chose one or the other. And especially if the Apple Silicon Mac Pro is pushed to 2023, the Mac Studio fills that high end gap much more successfully now, and once there is no supply shortage bet they do do the Apple Silicon 5K iMac that many have been waiting for.