PVC on Adobe releasing After Effects and Premiere Pro 25.2 for NAB bringing beta features to release

And of course with a subscription you get some generative AI features but if you use more than a limited amount you have to pay, so another money stream for Adobe.

I am actually most excited to try the Media Intelligence feature for plane language search of all your footage. And less need for assistant editors of course.

The choices of the newest Mac Studio M4 Max or M3 Ultra a strange choice

So Apple updated the Mac Studio for the first time since the M2 version, but they certainly made a strange choice with the base model being an M4 Max, but the high end being an M3 Ultra. Making the lower end model actually faster than the high end model for single core operations. And the M3 Ultra is upgraded from the M3 Max with Thunderbolt 5, and GPU numbers that match the m4 max at least in core count.

It seems that Apple is going to skip the Ultra connector in some series, but then maybe they should think about skipping every other generation so they can match Max and Ultra to the same generation so the higher end chip isn’t slower in single processor operations. Nor have less possible memory or memory bandwidth.

I run video and with memory and videos sharing RAM I need as much as I can get, and $1600 for 256 GB is about all I could swing, as $4000 for 512 GB is insane. Damn Apple charges allot for RAM. And $4600 for 16 TB’s of hard drive space, OMG!

My last Mac Studio was over 7K and the next one will likely be more, just hope it lasts over 7 years!

CUT/DAILY 437: File Naming and why it is so important

CUT/DAILY #437 : Be Conventional. Is all about the importance of file naming correctly, and I 100% agree.

Every project needs a simple and effective naming convention for tracking everything, and it should be followed exactly on every job.

Every company I work for doesn’t follow any naming conventions and it is literally insane. Literally I am not even given consistent job numbers or names, ever.

And the naming should be matched with file structure on the hard drives.

Without organization going back will always be hard, but with it finding stuff is easy.