Phil Rhodes at PVC on the idea that Filmmakers don’t want film, they want what people think film is

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Phil Rhodes has an intriguing article about how Film has become this holy grail, but in fact it isn't modern film, which is very good, but circa 1985 film with damage and not low grain. Honestly I never even heard of VidoVillage's FilmBox which is $5000 to simulate film. I find the film craze now nuts, as digital has gotten so good and is so easy. And things like the new Dune, which shot on digital, then printed to film and scanned to digital, literally insane. Not that I think film should completely go away, but as this article shows it is more of an affectation now.

Adobe has changed default paste behavior to paste to same track in Premiere Pro’s Beta

Adobe has updated the default paste behavior in Premiere Pro beta, and added 4 new functions that can be added to keyboard shortcuts. Paste To Same Track is the new default, which is the behavior that I want 90% of the time. I love this because I place things in specific tracks, having a very organized timeline, so I usually wants things to just go where they were in a different place in the timeline. Old Behavior New Behavior And you can also Paste Insert, as well as Paste to Target Track and Paste Insert to Target Track which can also be added to keyboard shortcuts.

Frame.io for Creative Cloud

i just signed up for creative cloud’s frame.io from within Premiere. I didn’t know what level of service it is, but Frame had posted a page about it. It allows: 2 Frame.io Users5 Projects100 GB StorageCamera to Cloud (though doubtful you could do it with that storage) So I can use it for any client that doesn’t have their own solution for review. Very cool! They should offer a discount if you upgrade though.

Red Giant Updates for NAB 2022

https://www.youtube.com/watch?v=OQG5BfHv2QE Red Giant has updated Universe to version 6. https://www.youtube.com/watch?v=6ZUeLt-ynXU VFX Suite 3 https://www.youtube.com/watch?v=OnddPjuAtVQ Magic Bullet Suite 16. https://www.youtube.com/watch?v=Q152QWFo_XE And a new tool Real Lens Flares. In past Red Giant has also released in depth videos showing off how to use the new features, but unfortunately it looks like they haven’t done that this year. Hopefully this isn’t how things will always be with the now Maxon owned company, bug I have the feeling it is. I guess will just have to play around. The video for Real Lens Flares looks good, but will have to see if it is better than optical flares from Video Copilot.

Apple Cheated on it’s graph comparison between M1 Ultra GPU and the NVIDIA RTX 3090

I have been seeing this in video reviews of the Mac Studio and here at 9to5 Mac by Ben Lovejoy. Basically this is true for these power levels, but the NVIDIA card they are comparing too can go much higher on wattage, and thus is much more powerful, and the new 2090 Ti can up to 450 watts of power, so Apple has cut the top of this graph, so it is really only showing till the top of the M1 Performance, but the other video card goes much higher. I had seen a few videos fix the graph, and found this post from iPhone Hacks that has a fixed version of the graph from MKBHD. This adds the power curve of the NVIDIA 3900 and the Ti should go further than this. So yes the Mac Studio may use less power, but it gets whipped by the top of the line NVIDIA card. It may be the most powerful Mac Graphics card, but not the most powerful graphics card that is for sure.

PVC on the Apple Studio Display being limited to a single frame rate

Allan Tépper at the Pro Video Coalition has an article on how the Apple Studio Display is locked into one frame rate 60 FPS making it unsuitable for many video formats. I am not going to get a Studio Display, it is way too much for what it is, and I would rather have 4K than 5K anyway, but saying that the 60 FPS doesn't bother me at all as for any video I use an external monitor through a Black Magic UltraStudio 4K. I don't have a studio monitor, but a Samsung that I have corrected to the best of my ability, but in some ways that is better. As a perfect display leeds to correction like the last season of Game Of Thrones, so dark it is hard to even see.

Forbes on Blackmagic an amazing article

Matt Schifrin at Forbes has written an amazing article at Forbes on Blackmagic Design, "How an Aussie from the housing projects became a billionare making geat for Next-Gen Spielbergs." An awesome article, I didn't know quite how much I love this company. They are the company I get all my gear from.

Blackmagic Design releases DaVinci Resolve 18 Beta and a whole Cloud workflow with new hardware

https://www.youtube.com/watch?v=tr8ft07qX_g&t=1923s They have released the Beta of DaVinci Resolve 18. It has extensive new features in addition to Cloud Collaboration. This includes Blackmagic Cloud, a new Proxy generator with simplified proxy workflow, intelligent Media Management. New features include Intuitive object mask, automatic depth map, track moving warped surfaces, and updated resolve fx beauty. It also has enhanced subtitles, reverse shape, iris and wipe transitions, it can view 25 multicam angles, and has YouTube and Quicktime Chapter Markers. Fusion updates include GPU Accelerated Paint and Text and Shape Acceleration. Fairlight updates can convert legacy projects to flexbus for high track counts, automatic binaural rendering, decomposition of nested timelines and innovative space view 3d display. Other new features include DaVinci Neural Engine Acceleration, Laptop HDR Monitoring on Apple Displays, Atmostpheric Simulation, Edge Detection, DaVinci WIde Gamut Color Space, 8K Real Time Color Correction and better M1 Ultra Performance. AI Tools include a Person Mask, Superscale uprez, smart reframe for Social Media, Stylize with Open FX Library, Fave Refinement, Dead Pixel Fixer, Object Removal, Patch Replacer. For Content Creators it adds upload to YouTube, Vimeo and Twitter, Import ATEM Mini Projects, Advanced Noise Reduction, optical flow speed change, Mix 2000 tracks in reral time, track and follow objects, and upgraded Color Warper for Refined Grading. Also new is the Blackmagic Cloud Store drive with 4 10G Ethernet Ports for local network and built in cloud share via dropbox, with proxy creation. It has super fast SSD drives. There is also a Cloud Store Mini for smaller situations or where you will use your own 10GB switch. And the Cloud Store Pod, which can have 2 USB C drives connected to it. And the HyperDeck Shuttle HD a desktop recorder and player for ATEM MIni Switchers, that can also be used with the Cloud Store. Wow, this is huge. A full cloud solution for DaVinci including sync. This is so impressive. I wonder if there will ever be solutions to use this with Premiere?

AppleInsider on Apple having launched OS X 21 years ago

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William Gallagher of AppleInsider has an article on Apple Launching Mac Os X 21 years ago on March 23th, 2001. I remember getting it. I didn't run it on my current tower as I was editing, but installed it on my laptop to give it a test run. It wasn't ready for release, but it was amazing to check out, the literal future in my hands.