Arstechnica is reporting that, that top reality show producer and long time Final Cut Pro proponent Bunim/Murray has dropped final Cut Pro and is moving back to AVID media composer.
Due to the large volume of media generated by our reality shows, we needed to re-evaluate our editing and storage solutions. At the same time, we were looking for a partner who would understand our long-term needs,
Basically FCP X is not good enough, and FCP 7 is old and gettiing long in the tooth, and with AVID now being 64 bit, they felt the need to make the move.