RedShark has extensive news on this new Rental Only beast of a camera.
I still don’t think this will kill film as we have many filmmakers who will stubbornly stick with film, even when do effects films, but with their experience not only with their gorgeous Alexa cameras, but in making 65mm cameras, this should be a very impressive camera. And I love that the lenses for it also give metadata, which can be used for remote lens control or the creation of accurate virtual lenses (looks like the AC’s job is easier now if the data is in the file already). Of course Hasselblad lenses, rental only and 2.6 terabytes an hour of data at full resolution means you will need a serious pipeline to deal with this in post!