Michelle DeLatuet at PVC on GenAI at Adobe MAX
I am scared for but also excited by adobe AI. Of course hands on has not been as impressive as the Adobe Demos.
Adobe MAX 2024 Sneaks ProjectHiFi is the Adobe Firefly control everyone needs
This is so amazing! Being able to draw and move simple items or even a camera to create Adobe Firefly AI images. This is the control that Firefly truly needs.
Adobe MAX 2024 Sneaks ProjectPerfectBlend for photoshop
This would be impressive if it just did the compositing, but the relighting is absolutely amazing! I mean changing shadows on an image, OMG!
Adobe MAX Sneaks 2024 ProjectSuperSonic AI audio creation
This is huge and going to be a major game changer, so Adobe you had better put this into Premiere ASAP. Not only text to audio, but being able to record a scratch track for timing!
Honestly as a commercial and direct response editor I have seen less and less put into audio. I used to at least have a mixer to do an nice mix, but especially since the pandemic I have also had to do a mix (and while audio is not my thing I have become much better at it) but being able to add sound like this so quickly will certainly bring projects to another level.
Kenny McMillan at PVC’s Adobe Max 2022 Recap
I watched the Keynote and Sneaks of Adobe Max this year, but that was really all I had time for. Kenny McMillan at Pro Video Coalition has extensive coverage of all things Adobe Max that relate to video, well worth checking out.
Max is more focused on Design, Illustrator and Photography than video, but there are always some little tidbits for us video users.