Adobe MAX Sneaks 2024 ProjectSuperSonic AI audio creation

https://youtu.be/RddSWodgX5w?si=OG_tyQRuCPfGeCJq This is huge and going to be a major game changer, so Adobe you had better put this into Premiere ASAP. Not only text to audio, but being able to record a scratch track for timing! Honestly as a commercial and direct response editor I have seen less and less put into audio. I used to at least have a mixer to do an nice mix, but especially since the pandemic I have also had to do a mix (and while audio is not my thing I have become much better at it) but being able to add sound like this so quickly will certainly bring projects to another level.

Kenny McMillan at PVC’s Adobe Max 2022 Recap

I watched the Keynote and Sneaks of Adobe Max this year, but that was really all I had time for. Kenny McMillan at Pro Video Coalition has extensive coverage of all things Adobe Max that relate to video, well worth checking out. Max is more focused on Design, Illustrator and Photography than video, but there are always some little tidbits for us video users.