You can also read about it at the Adobe Blog from Ashley Still.

There is some amazing stuff there, but the generative AI certainly scares me a bit. I mean who will shoot stock footage when you can just generate new shots, and since adobe generative AI is trained off stock footage will we see diminishing returns and higher costs (at the least in electricity and processing power, but also in the subscriptions to various AI models that every editor will need access too).

I can see many DR spots wanting AI generated B-roll and wanting the editor to foot the subscription bill, so they will basically be getting free b-roll.

In some ways I am excited, but still, it is crazy what is going to be happening soon, and what if your internet goes down. And after seeing some on using Sora to make a short, just how badly it responded to film making terms, so it is not going to the panacea we think it is.