https://www.provideocoalition.com/i-would-have-thought-generative-ai-video-could-animate-this-one-correctly/ I actually feel good about this because we graphics artist still have jobs and that means generative AI is not smart and can only lean to do graphics by stealing and distilling other people’s work, and if it hasn’t distilled it, it can’t create it. And it will never do anything new.
https://www.provideocoalition.com/additional-ai-model-integrations-sound-effects-features-and-video-updates-join-the-adobe-firefly-squad/ The sound features are very interesting, though why have an audio library now, or especially sell your footage to Adobe since they will use it for AI training.
https://9to5mac.com/2025/06/17/adobe-firefly-app-lets-you-generate-ai-images-and-videos-on-your-iphone/ Sure we could have just used the web site, but this sure is convenient. Especially for me doing blog posts like this? Especially if I need an image of “Brindle shar pei in a top sitting in a throne of bones eating caviar”
And yes everyone gets moved to it who has a current subscription, though there is an AI less plan, but it also loses all the cloud based apps. Check it out at Adobe. If you pay yearly it moves from $54.99 a month $69.99 a month (pre taxes) and month to month moves from $82.49 a month to $105.99 a month. The vector and generative fill features in Photoshop are unlimited in the new Pro tear but the video generative features come out of your 4000 monthlycredits. Everyone knew paying for AI would be expensive, but a 21% price increase is a bit much, though at least I finally feel like Premiere is getting some features like color management it has needed for a while (if if they really need to bring back Adobe Color, and it’s ability to correct in lumetri) or just make a better bridge to competitor DaVinci Resolve and it’s much more power color correction software
https://youtu.be/iM8ejIpaqF8?si=JHEQdYG1xmP34JIK This is so amazing! Being able to draw and move simple items or even a camera to create Adobe Firefly AI images. This is the control that Firefly truly needs.
https://www.provideocoalition.com/adobe-previews-upcoming-adobe-firefly-video-model-available-later-this-year/ We shall see. Some applications I am excited about, like fixing stuff in shots or extending stuff, but the completely generative stuff is certainly a bit scary. I am sure some commercials will just be done with generative stuff, and that will likely take some work away from editors like me.
https://www.youtube.com/watch?v=hwfGtS3fjm8 From Paul Trani at YouTube, amazing that these are vector graphics so you can modify them easily.
https://www.youtube.com/watch?v=6de4akFiNYM&embeds_referring_euri=https%3A%2F%2Fblog.adobe.com%2F&feature=emb_imp_woyt You can also read about it at the Adobe Blog from Ashley Still. There is some amazing stuff there, but the generative AI certainly scares me a bit. I mean who will shoot stock footage when you can just generate new shots, and since adobe generative AI is trained off stock footage will we see diminishing returns and higher costs (at the least in electricity and processing power, but also in the subscriptions to various AI models that every editor will need access too). I can see many DR spots wanting AI generated B-roll and wanting the editor to foot the subscription bill, so they will basically be getting free b-roll. In some ways I am excited, but still, it is crazy what is going to be happening soon, and what if your internet goes down. And after seeing some on using Sora to make a short, just how badly it responded to film making terms, so it is not going to the panacea we think it is.
https://photoshopcafe.com/revealing-hidden-features-in-photoshop-generative-fill-to-convert-photos-to-art-and-more/?ml_recipient=107657893750244410&ml_link=107596951087745021 This is along one and a video but well worth checking out to get the most out of photoshops generative AI.
https://www.provideocoalition.com/ai-tools-part-3/