It was inevitable Adobe is charging more for it’s AI features in new Creative Cloud Pro Plan

And yes everyone gets moved to it who has a current subscription, though there is an AI less plan, but it also loses all the cloud based apps. Check it out at Adobe.

If you pay yearly it moves from $54.99 a month $69.99 a month (pre taxes) and month to month moves from $82.49 a month to $105.99 a month.

The vector and generative fill features in Photoshop are unlimited in the new Pro tear but the video generative features come out of your 4000 monthlycredits.

Everyone knew paying for AI would be expensive, but a 21% price increase is a bit much, though at least I finally feel like Premiere is getting some features like color management it has needed for a while (if if they really need to bring back Adobe Color, and it’s ability to correct in lumetri) or just make a better bridge to competitor DaVinci Resolve and it’s much more power color correction software

Adobe Premiere Pro is getting Generative AI and it is exciting and a little scared

You can also read about it at the Adobe Blog from Ashley Still.

There is some amazing stuff there, but the generative AI certainly scares me a bit. I mean who will shoot stock footage when you can just generate new shots, and since adobe generative AI is trained off stock footage will we see diminishing returns and higher costs (at the least in electricity and processing power, but also in the subscriptions to various AI models that every editor will need access too).

I can see many DR spots wanting AI generated B-roll and wanting the editor to foot the subscription bill, so they will basically be getting free b-roll.

In some ways I am excited, but still, it is crazy what is going to be happening soon, and what if your internet goes down. And after seeing some on using Sora to make a short, just how badly it responded to film making terms, so it is not going to the panacea we think it is.