Adobe MAX 2024 Sneaks ProjectHiFi is the Adobe Firefly control everyone needs
This is so amazing! Being able to draw and move simple items or even a camera to create Adobe Firefly AI images. This is the control that Firefly truly needs.
This is so amazing! Being able to draw and move simple items or even a camera to create Adobe Firefly AI images. This is the control that Firefly truly needs.
We shall see. Some applications I am excited about, like fixing stuff in shots or extending stuff, but the completely generative stuff is certainly a bit scary. I am sure some commercials will just be done with generative stuff, and that will likely take some work away from editors like me.
From Paul Trani at YouTube, amazing that these are vector graphics so you can modify them easily.
You can also read about it at the Adobe Blog from Ashley Still.
There is some amazing stuff there, but the generative AI certainly scares me a bit. I mean who will shoot stock footage when you can just generate new shots, and since adobe generative AI is trained off stock footage will we see diminishing returns and higher costs (at the least in electricity and processing power, but also in the subscriptions to various AI models that every editor will need access too).
I can see many DR spots wanting AI generated B-roll and wanting the editor to foot the subscription bill, so they will basically be getting free b-roll.
In some ways I am excited, but still, it is crazy what is going to be happening soon, and what if your internet goes down. And after seeing some on using Sora to make a short, just how badly it responded to film making terms, so it is not going to the panacea we think it is.
This is along one and a video but well worth checking out to get the most out of photoshops generative AI.
Interesting that it works like so many other that the resolution is so small.
I am already playing with the Firefly beta, so I can’t wait to see what it can do with with Video!
This covers new versions of AI like mIdjourney 5 and the new Firefly Ai Beta.
Amber Neely has the news that Apple purchased an AI Video Compression company.
This is of course for iPhones, as the technology is made to cut file sizes in half while prioritizing Faces and Text and de-prioritizing backgrounds.
Better video compression is always to be looked for, but I am assuming this won’t be like ProRES HQ or 4444, but more highly compressed, so likely won’t be a great editing compression.