AppleInsider Reports on Apple acquiring AI-Powered video compression startup WaveOne

Amber Neely has the news that Apple purchased an AI Video Compression company.

This is of course for iPhones, as the technology is made to cut file sizes in half while prioritizing Faces and Text and de-prioritizing backgrounds.

Better video compression is always to be looked for, but I am assuming this won’t be like ProRES HQ or 4444, but more highly compressed, so likely won’t be a great editing compression.

Adobe’s AI art generation tool Firefly enters Beta

And you can currently sign up for the beta on the Firefly site right here.

AI has made such an explosion lately, especially Midjourney, which I so want to play with, but don’t really want to pay for just to play. This adobe version seems ideal for me as someone who already subscribed to the creative cloud, and with elements that can be used within Adobe products.

And the Text Effect seems really amazing.

I really want to see one of these that you can put your own images into it and get variations on that coming out (I do believe midjourney does that).