Adobe MAX Sneaks 2024 ProjectSuperSonic AI audio creation

This is huge and going to be a major game changer, so Adobe you had better put this into Premiere ASAP. Not only text to audio, but being able to record a scratch track for timing!

Honestly as a commercial and direct response editor I have seen less and less put into audio. I used to at least have a mixer to do an nice mix, but especially since the pandemic I have also had to do a mix (and while audio is not my thing I have become much better at it) but being able to add sound like this so quickly will certainly bring projects to another level.

VideoRevealed’s best features of Adobe Premiere Pro

From VideoRevealed on YouTube.

I too love the customization of Premiere Pro. I love how you can do it exactly how you want to do it.

Honestly it is what I dislike so much about Final Citizen Pro, it forces you to work only how they want you to work and I feel like an engineer made the choices instead of an editor. And even AVId is not nearly as customizable as Premiere.

What’s New in Premiere Pro (Beta)

And a little more depth on the updated context sensitive Properties Panel that lets you make some changes to multiple clips at once (which is so very exciting).

The color management system is very exciting, and I glad Premiere will take an active role in your color management much like DaVinci Resolve’s Color Managed or ACES workflows, though I do hope it works better than the ARRI AMIRA plug in that was forced on us so long ago.

You can actually read about the Color Management System in the user manual from the previous August 16th, 2024 update, though the manual does not seem to have been updated to the latest and new Properties panel.

And any ProRES acceleration is always welcome, always! I just want some Black Magic acceleration as well!

Adobe Premiere Pro is getting Generative AI and it is exciting and a little scared

You can also read about it at the Adobe Blog from Ashley Still.

There is some amazing stuff there, but the generative AI certainly scares me a bit. I mean who will shoot stock footage when you can just generate new shots, and since adobe generative AI is trained off stock footage will we see diminishing returns and higher costs (at the least in electricity and processing power, but also in the subscriptions to various AI models that every editor will need access too).

I can see many DR spots wanting AI generated B-roll and wanting the editor to foot the subscription bill, so they will basically be getting free b-roll.

In some ways I am excited, but still, it is crazy what is going to be happening soon, and what if your internet goes down. And after seeing some on using Sora to make a short, just how badly it responded to film making terms, so it is not going to the panacea we think it is.

PVC on a new extension that makes iXML metadata work in Adobe Premiere Pro

OMG, why hasn’t Adobe added this functionality if it can be so well added as an extension (though it should automatically show up as it does in DaVinci). iXML Renamer is awesome and should literally not be necessary, but it is, so pay a little and install it now!

It will let you append the iXML data from your mixer into the track and clip names, which is what DaVinci does by default, and Adobe hides away in a panel that makes it all but useless.

Of course every editor would like to know what each track from the Audio Mixer is! WTF ADOBE!!!