Alexis Van Hurkman on being the Senior Product Manager if Color and working on and releasing New Color Management system

From Alexis Van Hurkman’s blog and his first blog post in years (I had no idea he had joined Adobe). A very interesting read.

With the new baby, I have so little time right now to play with Premiere, but this is something that has been needed for so long, now if only they would come up with a REC.709 Color space that doesn’t have the Quicktime Color Shift (like BlackMagic has done).

It was inevitable Adobe is charging more for it’s AI features in new Creative Cloud Pro Plan

And yes everyone gets moved to it who has a current subscription, though there is an AI less plan, but it also loses all the cloud based apps. Check it out at Adobe.

If you pay yearly it moves from $54.99 a month $69.99 a month (pre taxes) and month to month moves from $82.49 a month to $105.99 a month.

The vector and generative fill features in Photoshop are unlimited in the new Pro tear but the video generative features come out of your 4000 monthlycredits.

Everyone knew paying for AI would be expensive, but a 21% price increase is a bit much, though at least I finally feel like Premiere is getting some features like color management it has needed for a while (if if they really need to bring back Adobe Color, and it’s ability to correct in lumetri) or just make a better bridge to competitor DaVinci Resolve and it’s much more power color correction software

PVC on Adobe releasing After Effects and Premiere Pro 25.2 for NAB bringing beta features to release

After Effects and Premiere Pro 25.2 released at NAB 2025

And of course with a subscription you get some generative AI features but if you use more than a limited amount you have to pay, so another money stream for Adobe.

I am actually most excited to try the Media Intelligence feature for plane language search of all your footage. And less need for assistant editors of course.

Premiere Pro Beta ads visual search!

From Jessica Nuñez at Adobe Community, Now in Beta: Search Panel Finds the shot faster with visual search.

Now in Premiere Pro (beta), AI-powered Media Intelligence automatically identifies visuals such as people, objects, location, camera angles, and more across thousands of clips in seconds. With the new Search panel, use natural language to find these visuals, plus spoken words in transcripts or clips with embedded metadata like shoot date, location, or camera type – all at the same time. The media intelligence analysis is faster than real time and runs locally on your computer, there is no internet connection required. Your media and searches are never used to train Adobe’s AI models. 

This new search can help you at any stage of your edit, whether you’re diving into organizing hours of new footage, or you need to quickly find that one shot you know you’ve seen before.  

This is awesome, and I can’t wait to try it out as this is AI truly helping an editor vs being something to replace an editor (though it will certain hasten less need for assistant editors).

And here is the page on Adobe for the new feature.

Open AI has released Sora for video to paid subscribers

Open AI’s Sora has been released and paid users can give it a try. It can make video up to 1080 and 20 seconds long, though standard videos are 480, and you need open AI’s $200 a month Pro plan to do 1080. And it can remix uploaded video and even create sequences.

You can see examples at the Sora site.

Reviews seem pretty mixed.

Of course this is gen 1, and it will improve, but so far it is not really something to worry about.

Honestly I would love to see a day where you can have a local AI trained on your photos and videos, but companies don’t want that, they want subscriptions!

Apple has moved Final Cut Pto to version 11 with AI features but no text editing

Apple has moved Final Cut Pro to version 11 (it has been at 10 since the new version came out), and it is strangely a free upgrade (since the iPad is a subscription i figure the desktop will be moving that way too).

The new AI tools are Magnetic Mask which is a quick AI selection tool. Awesome to have a fast AI selection tool built in.

And Transcribe to Captions sounds great but it isn’t text based editing which every competitor already has.

And Spacial Video Editing is necessary, though pretty Niche and will likely remain so (though i am sure DaVinci will do it as well or better because of their camera).

It sounds great, but this doesn’t really sound like it needed the version number upgrade here, but still nice new features.