Open AI’s Sora has been released and paid users can give it a try. It can make video up to 1080 and 20 seconds long, though standard videos are 480, and you need open AI’s $200 a month Pro plan to do 1080. And it can remix uploaded video and even create sequences.
You can see examples at the Sora site.
Reviews seem pretty mixed.
Of course this is gen 1, and it will improve, but so far it is not really something to worry about.
Honestly I would love to see a day where you can have a local AI trained on your photos and videos, but companies don’t want that, they want subscriptions!
Apple has moved Final Cut Pro to version 11 (it has been at 10 since the new version came out), and it is strangely a free upgrade (since the iPad is a subscription i figure the desktop will be moving that way too).
The new AI tools are Magnetic Mask which is a quick AI selection tool. Awesome to have a fast AI selection tool built in.
And Transcribe to Captions sounds great but it isn’t text based editing which every competitor already has.
And Spacial Video Editing is necessary, though pretty Niche and will likely remain so (though i am sure DaVinci will do it as well or better because of their camera).
It sounds great, but this doesn’t really sound like it needed the version number upgrade here, but still nice new features.
Indiana Bones died more than a year ago, and I have more than 15000 shots of herPepper Pawtts is one year old
So we lost Indiana Bones more than a year ago and got Pepper Pawtts not long after.
And they are both the same color shar pei but honestly look nothing alike! Indiana was a meat mouth and Pepper is a bone mouth!
And I do extensive keywording in Apple Photos, but Apple Photos doesn’t seem to care about that and it insists that Pepper Pawtts is Indiana Bones. And no matter how many times I tell photos that Pepper is not Indiana it adds more Pepper photos to Indiana.
And I can find no way to make my own new Pepper face. You used to be able to tell photos this was a face but now photos is using AI to do it badly, and not all my keywords are even showing up. You have to wait for it to make a category for that dog.
Honestly photos needs birth and death date settings for pets. So it will know the pet or person is dead after a certain date and not to try and tag them after they die!
And you need to be able to select photos and tell Photos this is a new face, not relying on AI that isn’t very good to tag for you!
Literally every day Apple Photos adds hundreds of my photos of Indiana Bones to Pepper Pawtts, but she is dead, and it makes me sad every day. It would be nice if instead of just a, this isn’t Pepper Pawtts, there was an option to say this is Indiana Bones who has her own pet setting.
I hate how Apple takes control away, but replaces it with inferior methods, and they don’t think of things like dog deaths!
This is huge and going to be a major game changer, so Adobe you had better put this into Premiere ASAP. Not only text to audio, but being able to record a scratch track for timing!
Honestly as a commercial and direct response editor I have seen less and less put into audio. I used to at least have a mixer to do an nice mix, but especially since the pandemic I have also had to do a mix (and while audio is not my thing I have become much better at it) but being able to add sound like this so quickly will certainly bring projects to another level.
We shall see. Some applications I am excited about, like fixing stuff in shots or extending stuff, but the completely generative stuff is certainly a bit scary. I am sure some commercials will just be done with generative stuff, and that will likely take some work away from editors like me.
From Emma Roth at the Verge this is an interesting article. Adobe’s technical previews are amazing and I hope this one hits the main stream creative cloud sooner rather than later, as we could all use Project Sound Lift.
