https://www.provideocoalition.com/adobe-previews-upcoming-adobe-firefly-video-model-available-later-this-year/ We shall see. Some applications I am excited about, like fixing stuff in shots or extending stuff, but the completely generative stuff is certainly a bit scary. I am sure some commercials will just be done with generative stuff, and that will likely take some work away from editors like me.
Open AI's new text to video AI Sora, looks damn amazing. I mean, like real world https://www.youtube.com/watch?v=HK6y8DAPN_0 The processing power this requires must be insane, because these videos look incredible and so realistic. There will certainly be a point when many things are just created by AI, I mean why pay for footage, when you can get completely realistic footage and just what you want? I mean hopefully there will still human editors at some level, but at some point there will likely be a lot less humans, though getting good at AI is certainly a good idea.