Two Articles on FCPX mirroring my thoughts

Richard Harrington has written another article on Final Cut Pro X, entitled The Final Straw that was FCP, It is a response to all the bull that people are putting out there against people critical of FCPX. And he gives the 10 reasons he thinks people are leaving FCP and moving to AVID and Premiere Pro and I tend to agree with him.

The release of Final Cut Pro X was the defining moment for many. In my line of work, I get to interface with a lot of video editors and other video professionals. I have spoken at numerous user groups and conferences. As a forum leader and podcaster for Creative COW, I have been hearing complaints for years. I also get to sit in edit suites with clients. The waiting for transcode on import as well as the 32-bit nature of Final Cut Pro 7 has caused a lot of impatient waiting in edit suites around the globe.Final Cut Pro X was supposed to fix this. At least that was the belief most held. It would be “awesome” we were told. I guess that can mean different things.People are not breaking up with Apple because of what Final Cut Pro X is. They are ending their relationship because their fears have been confirmed. I present to you a summary of the issues that have people freaked out. Please pass this list on to anyone who asks you what the big deal is. These are my 10 reasons that people are switching. These are just opinions. Opinions formed by my interactions with many and my professional experiences and connections.

This is a must read article, and all his reasons are spot on.

Richard also links to the second article from OneRiver Media on Is the Trust for Apple Gone for Good, and I would have to say that it is.

In the blink of an eye, the release of Final Cut Pro X has caused a ripple in the Matrix so huge, I’m not sure Neo could even fix this catastrophe. But it’s much more than good software gone astray, it’s deeper than infrastructure changes; it’s about the loss of trust, faith and even livelihoods.

and

But switching non-linear editing applications is only part of the problem, and in some cases, only a small problem by comparison. There are many people that have devoted the last ten years in direct relation to Final Cut Pro, and as a result of Final Cut Pro X, are going through a major life/career change. These include certified Final Cut Pro trainers, value added resellers, user group organizations, third party software/plugin developers, and many more. There are many people that are questioning their livelihood because of this radical shift that Final Cut Pro X has taken. I wonder if Apple knew they were going to directly cause such an issue, or if all they were looking at was nothing but their bottom-line. To me, it shows an enormous amount of arrogance, ignorance, and selfishness from Apple, which is not the Apple I once knew.

and finally

So all of this begs the big question, “Can Apple be trusted from here on out?” For me, I will no longer buy any kind of pro app from Apple for my facility, knowing their EOL history is very strong—even if an updated Final Cut Studio 3 (based on FCP7) was released. It amazes me that all of my favorite pro apps from Apple are all EOL’ed. Literally.  For me personally, I no longer care about FCPX or even FCP7 updates. I’ve already started passing up articles on FCPX how-to’s or work-arounds, as I will not be using FCPX in my facility, and since FCP7 is EOL’ed.Because I’m switching to Avid Media Composer, all I care about at this juncture is integrating my current hardware and software with it, and what else I need to change or buy in order to make that happen. It’s a domino effect really, and all because of a 2.5-star, $299 downloadable app from the App Store. Seriously, that $299 app is costing me thousands of dollars, but luckily, none of it is going to the App Store. Just keep making powerful desktops, Apple, so I don’t cut my ties from you completely.rant




This is another must read article and really is much of what I have to say on the subject, though in the future i will talking more about individual features and what I do and don’t like about them.

FCP Producer is pushing a web petition

FCP Producer is pushing the web petition to get us a 64 bit FCP 8. I have signed, but as of now there are only 147 signatures though!

Apple recently introduced a completely new version of Final Cut Pro that immediately replaced the previous one. Although modern and revolutionary in many ways, this new version X lacks at least 10 main features required by any professional who uses Final Cut on TV studios, Feature Film editing, Production and Post-Production houses. In order to keep expanding the numbers of Final Cut Pro editing suites on these places we request that the Final Cut Pro 7 application should be temporally available for free as a download to all of those who bought Final Cut Pro X, while these 10 features are not addressed in the X release. They are: Add ability to import and export XML files natively;Add ability to import previous Final Cut Pro projects natively;Add ability to export OMF files natively;Add ability to change a project’s frame rate after it’s been created; Add ability to read and write projects stored on an network or SAN volumes; Add ability to switch the Final Cut Pro X layout to a more traditional 2-monitor setup; Add ability to preview true video signal, independent from the 2-monitor setup; Add support for Multicam editing; Add support from capturing and recording to tape, not only via capture now but also via batch capture and print to tape natively; Add support for importing image sequence files such as DPX and OpenEXR;

Some very true facts.

Planet 5D rings in on FCP X

Planet 5D has a good article on the whole FCP X fiasco, though to me they are still a little too positive on the whole thing, while I am basically thinking this program will never be for pros!

Apple/Steve Jobs also realize that there will be a group of editors who leave and go to Adobe Premiere Pro or over to Avid – but they believe that the video editing market is going to be huge in the future and they have positioned iMovie to be the basic editor – and FCPX is the pro editor (which by the way imports iMovie assets – get the hint?).They will sell tons of copies of FCPX in the next 10 years and are not afraid to lose a few old fans along the way. They would have sold even more if they were to have gotten ownership from the editing community instead of taking it away. They’re going to have to go into major recovery mode or they’re going to lose a big hunk of the community – bigger than they were willing to lose in the first place.But I still believe that in the long run, in a year or so, FCPX will rock. I’m certainly using it now and will continue to explore and learn from those who have tutorials ready (more on that shortly too).


I still just don’t believe it can ever get as good as people think it will, too many fundamental problems!

It was to be a companion to FCP

If this article at MacRumors is to be believed what became iMovie 08 and later FCP X was supposed to be an app to quickly make rough cuts that would export to finishing in FCP. I wish that was all it was!

From that experience, First Cut was born which would let you import your raw footage and quickly skip through, organizing and building a rough edit. The intention originally was to then export to Final Cut Pro. At some point, Apple officially latched onto the project and turned it into the new iMovie ’08.

I just wish it had stayed that way!

High Definition has an article on FCP X

At times I find the article to be too positive, but it does have some choice things to say.

Which brings us on to the timeline – another massive bone-of-contention in the FCP community.  The notion of tracks has completely disappeared, principally because of the new ‘magnetic timeline’. Instead of FCP 7’s old ‘Clip Collision…’ message that either drove you mad, or was a useful warning (depending on your point-of-view) clips now move themselves out of the way – essentially creating new tracks as they go. There is no track routing so, for instance, you can’t control where your audio goes when you insert a clip. This is pretty horrible – for example, if you want to mute your sound effects you need to hunt through the timeline and disable each one individually, rather than just muting the track you put them all on – you can’t even rely on them being where you last saw them, as editing in the magnetic timeline may have moved them somewhere else. I’m not sure that the benefits of losing the Clip Collision dialog outweigh the problems the magnetic timeline causes though Apple says it’s working on a solution – I suspect this may just be a way of assigning audio to output tracks which won’t solve the layout problem I’ve just described. They also claim that Automatic Duck Pro Export will allow you to create and assign output tracks as a workaround, but I’m not sure that’s true…Editing is a little weird too, if you are used to the standard 3 point edit paradigm. It sort of still exists, but only as the illegitimate offspring of iMovie and FCP.


and

It feels, somehow, like Apple have taken the iMovie code and grafted three point editing onto it. I can see the point of the magnetic timeline, and it’s arguably better than a tracked timeline, but there was no need to replace the FCP 7 three (and four) point paradigm. FCP X’s implementation isn’t better – it seems to be a bit of a mess.

and

At the moment, you can’t set the start timecode of the timeline, so the usual broadcast requirement of programme material starting at 10:00:00:00 isn’t possible. Similarly, audio track assignment is a real problem until Apple releases an update that solves the issue. You can’t use a broadcast monitor or audio PPMs until there is a professional I/O unit supported and you’ll need the Automatic Duck software to interface to ProTools/SADiE for audio work and, potentially, your finishing solution (if you don’t finish picture in FCP X)

And the final thoughts.

The funny thing is, if Apple had released this as a replacement for Final Cut Express (which has also been discontinued) then the reviews would be glowing. They could have continued to sell FCP 7, and then release a ‘Pro’ version, with all these problems solved, in a year or so. I would certainly be surprised if any of next year’s Oscar nominees will be cut on FCP X.

Personally I think I like the program less, but I do agree with most points, and the should have saved some of this tech for a true pro Final Cut Pro instead of making it completely prosumer.

Well I guess he should know better then

A good friend informed me that Randy Ubillios actually worked on the original final cut pro while at Macromedia when it was called Key Grip, and before it was sold to Apple. So the man should know better and should know what people want in professional editing software. It just has to mean that they have given up on the professional market and only want the consumer market, in which case they should have made the program iMovie Pro and just end of lifed Final Cut Pro and killed the name off, since this program has nothing to do with Final Cut Pro 7.

What I think happened with Final Cut Pro x

What I think happened with Final Cut Pro X, though this is of course only my opinion.

Randy Ubillos created early versions of Premiere, which worked, but was too low end to do anything powerful, and never became huge like AVID. He was brought on by Apple to change iMovie, and his version was seen as a huge step backwards and Apple had to back track and re-release the previous version that had more features. People who were new to editing liked the simplicity of the new iMovie, but previous users didn’t like it. Somehow that version of iMovie kept going and got more features, and Ubillos was given the task of updating final cut. I can only assume Steve Jobs liked what he did with iMovie, and got sold on his idea of making an iMovie Pro that would make it easier for everyone to edit.

The thing is, Ubillos is obviously not an editor, and didn’t consult with any professional editors in the production of Final Cut Pro X, which is really iMovie 10, made to be 64 bit, and have some new Pro features like 4K support (and yet no Native RED support?!?!?!?!?). Steve must have gotten sold on Ubillos’s ideas of how he could revolutionize editing and how they could make it ‘easy’ for anyone to edit amazing high end videos, but Ubillos has no idea what a professional editor needs, he really only knows how to make a program easy for the masses, with some high end features.

This product should have been iMovie Pro and been for the masses!

I think Ubillos convinced Steve, and they call it Final Cut Pro to cash in on the cache in the name that they had built up over the years, even editing features. Everyone has now heard of Final Cut Pro, and they would cash in on that name and make a program for the average Joe, who would now think since they could use this program that they could even edit features, of course this ignores the fact that the program is so constrictive that almost no professional editors will use it, and with this feature set, it will never be used on another feature, or TV show, but it will be used for web delivery, which seems to be all it is suited for.

If Apple really wanted to revolutionize editing they should have also consulted with a high end professional editor, Walter Murch comes to mind. He and his first assistant Editor Sean Cullen were really the first editors to start using Final Cut Pro to edit features. They know what professional editors need, and what Final Cut needed to move from Final Cut Pro 7 to a 64 Bit Final Cut Pro 8. Including how to make it have better multi-user abilities and what high end features would make their lives easier, and every professional editor’s lives easier.

Now they still would have needed a good engineer to figure out new features they could add, but those would need to be run by the big editor, like Murch, to see if it is wanted or needed.

And even better would be to get some big TV editors that use Final Cut and a few commercial editors, and concert and music video editors, and talk to them all about what they needed to make Final Cut Pro even better!

And I don’t buy their excuse that it was a 64 Bit re-write, so they had to start from scratch, because I don’t even believe they started from scratch. They obviously started from iMovie, because while it doesn’t open final cut pro projects, it opens iMovie projects! And Adobe had to completely rewrite their entire suite for use on Macintosh 64 bit as of CS5 (CS4 on Windows), and they managed to do it with almost all the features, and in fact add new features. Sure you would have to get updated plug ins to work with 64 bit, but that is a small price to pay for amazing performance gains!

Now maybe Ubillos really does believe that his way is so much better than what any other program edits, but honestly I have never met any 2 editors who edit the same way, and forcing them to do it one very limited way is not a way to create better editors, but to hamstring editors. We like to edit how we edit, and have the tools that can conform to our ways.

If there way is so easy and so great, why am a third of a way through the Ripple Training Videos and still clueless and how to get the program to do many things? It is not easier, it is just another way, that I don’t think makes for as tight an edit as easily. Honestly if you have a new way to edit, why not add it on, as an additional method, instead of replacing all other methods?

I really do think Apple was ready to sacrifice their professional market to have bigger sales with more people. We already know that they will kill huge and successful programs, they killed Shake after all, and it was literally the standard for compositing for high end features, and was what they used on the Lord of the Rings! They bought it, released 2 versions, one at a high price, one at a low price, and then killed it, stealing some tech for other programs (notable Q-Master for Compressor). Though it seems they must have either thought the professional community would just follow them, even with out all the features they needed, after all why else did they show this at the Final Cut Pro user group meeting in Vegas during NAB 2011. That was for Pros, and some one obviously though that this would work for Pros. Ubillos must think his ways are so much better than what editors are doing, that he could do what he wanted and people would just do it, but I think that their market share will drop significantly in the editing world as Pro Editors pass on FCP X, and the cache of the name Final Cut Pro loses it’s luster.

In fact it may be too late for Final Cut Pro now completely. This release has so damaged their name that basically I the program might be done, as professional editors jump ship, either back to AVID or over to Premiere Pro, which will let them continue to use their AJA or Black Magic cards. And while FCP X will continue on, and may even do OK, it will never be as big as they want, as it is too expensive for the casual editor (and honestly more expensive than the Final Cut Pro Suite Upgrade would have been for most of us, as you basically have to have Motion and Compressor to have full Functionality with Final Cut Pro X and that puts it at $399 and the upgrade price was $299).

If they don’t do something soon, professional editors will leave in droves, and the sales after this version will not be what they wanted, so to make it worth developing, they will have to drop iMovie, and make this iMovie, free on every new computer and part of iLife so it will continue on, and probably get more powerful, but professional editors will have moved on.