Oliver Peters at DigitalFilms has an article on FCPX

You can read his post at his blog. I find a lot of what he is saying a little too positive on Apple’s turn from Niche market leader to completely consumer product, but he does have some really great things to say that go along pretty much how I feel about FCP X and what apple has done to it’s own market.

Unfortunately by releasing FCP X in the way it was done, Apple has destroyed the existing ecosystem built around FCP and all developers start at square one again. Some are happy for the new opportunities and others express concern. By ignoring legacy support and releasing a product with many gaps, Apple has alienated many high-end professionals. You can argue all you want that these users constitute an insignificant niche, but for developers, it’s these users who will pay thousands of dollars for capture cards, accessories and plug-in packages.


The danger of re-inventing the wheel


I have nearly four decades of experience in broadcast operations, production and post, with most of it in editing. I’ve gone through numerous transitions and along the way operated, reviewed or been associated with well over two dozen different edit platforms. One of the things I’ve seen in that time is that non-standard workflows and interfaces eventually return to accepted concepts. After all, editing tools are built on over 100 years of post production practices.


For me, FCP X simply is NOT faster nor easier, just DIFFERENT – precisely because Apple has radically changed the way an editor organizes the information and works in the timeline. I will freely admit that my nonlinear days started with Avid and I first disliked moving to FCP. Now, after eight years of mostly non-stop experience with Final Cut Pro/Final Cut Studio, FCP 7 has grown to be my preferred editing tool – warts and all. It’s incredibly versatile, but that level of user control was dropped from FCP X.


I use the timeline as much as a scratch pad as the location for a final assembly. Place multiple clips onto top tracks and preview them as one option versus another. Or build little sub-sequences at the back of the timeline and then copy & paste these into the place I want. Work rough and then clean things up. FCP 7  and Media Composer give me that freedom and precision. FCP X does not. Of course, some of this is handled through Audition clips in FCP X, but that requires that you know and select the possible options first and then combine them into an Audition clip, which can be cut onto the timeline for previewing. To me, this requires more work than I go through in all other NLEs.


My ideal NLE would likely be a mash-up between Final Cut Pro 7 and Avid Media Composer, augmented by the performance features of FCP X and Premiere Pro. It’s difficult to predict the future where Apple is concerned, so I don’t want to discount the possibility of FCP X picking up steam with my customers. If that’s true, then I’ll be there ahead of them; however, today, FCP X is the wrong tool for my projects and those of my clients.


Take the Precision Editor, as an example. This highly-promoted feature is little more than a toy in my view. Trimming in FCP X is much weaker than in FCP 7 and that version wasn’t anywhere close to having the trimming control of Media Composer. Asymmetrical trimming in FCP X is virtually non-existent. The basics, like trimming L-cuts, haven’t been properly implemented. For instance, split edits (L-cuts, J-cuts) are only based on trimming audio track in-points in FCP X, instead of either audio or video as in most other NLEs.


It’s these and many other little things throughout FCP X that will hinder its adoption by the upper tier of users. That has a cascading effect. In a film school, why adopt FCP X for your students, when they’ll encounter Avid Media Composer as the tool of choice out in the “real world”? If you teach a digital media curriculum, whose graduates are destined to work in the corporate and web arena, then isn’t Adobe Create Suite better suited? What Apple has in effect done – by rebooting Final Cut as FCP X – is to pull the rug out from under its own advances earned over twelve years of FCP development. They’ve handed an extraordinary gift to competitors who can better service these smaller, but still important, market segments.


Sorry, i Know that was a lot to quote, but all of that I find right on target.

The Edit Blog at PVC has 100 Questions answered about FCPX

The Article has some good answers and also says some interesting things that I believe to be true.

In its current state I would not use FCPX in a professional, client heavy environment. At this time I don’t consider it an FCP7 replacement as it lacks so many features that I’ve come to rely on. It’s a brand new piece of software so it will take years to mature into the full featured application that FCP7 is … that is if Apple chooses to add back a lot of the features missing from FCP7. At this point in time I don’t know when / if it could replace FCP7 (or Avid Media Composer or Adobe Premiere Pro).


and

23) Do you think Apple is moving away from the Pro Video market towards the wider prosumer market with FCPX.


Most definitely.


and

51) Does your knowledge of FC7 help or get in the way of learning FC10?


That’s a great question. I’d almost say it gets in the way as FCP7 uses long established editing paradigms that work very well. In some aspects FCPX is trying to reinvent the wheel. Where there are some great things in FCPX there’s other instances where, IMHO, the wheel doesn’t really need to be reinvented because it works so well.


and

63) how does the magnetic timeline handle a music video where the main audio should be locked permanently?


My music video testing has found that I would create a synchronized clip with the master audio to place in the primary storyline and then connect all my angles to it via Connect to Primary Storyline. In theory that should keep them all in sync. Truth be told the inability to really lock a clip in place and lack of multiclips / group clips would make me look elsewhere for music video editing.


and

77) Worthwhile building new edit suite around FCPX or still shrink-wrapped FCPStudio 7… etc?


Personally I would never build an edit suite around a single NLE so I certainly don’t feel the current release of FCPX is enough to build an entire edit suite around. As one tool in that suite yes but the only tool? Not in its current form and probably not for a long while. Plus, if Apple is going to rely on 3rd parties to supply many of the pro-workflow tools that we need for FCPX then the final cost is going to end up well above $299 to run FCPX in a professional / broadcast environment.


and

83) What’s your favorite new feature, and new disappointment?


Favorite new features are the many different background processes from rendering to transcoding to media management. Auditions is another strong new feature. Disappointment is the Magnetic Timeline and single Viewer that changes between source clips and the timeline.


The rest has some interesting points, and tells how to do may good things, but these are things that really stand out to me about what is wrong with the software.

Dylan Reeve says Apple has Abanonded Pros

And I have to agree. He has an excellent blog post on the subject, which talks about defining Pros, as people working working in Broadcast Television and Film and not just people making money editing.

This is how he ends the article:

Businesses in the film and TV industry, that have to deliver a product to a strict standard within a strict deadline, can’t pin their hopes on a future upgrades or the next version while relying on an increasingly ageing product that has been EOL’ed. They need certainty and at the moment the only certainty that exists with FCP is that the current version has no future hopes and the current version isn’t suitable for their work. They have no choice but to look elsewhere.


It simply makes no financial sense for Apple – selling a $300 product that appeals, as is, to millions of people – to pursue a small market with very specific and complicated demands.


In the end Final Cut Pro X will be a success, it is a powerful and innovative application. But it will no longer be a big part of the film and TV post-production industry.


FCP X will work for a lot of the smaller people, and will eventually, with a slew of plugs in (driving it’s price right back up to what it used to be) will do even more, but it will never be the the pro app that it once was. Apple has nixed that market, and it is just too bad they don’t have the decency to rename FCP X into iMovie Pro to show that they really are going a completely new direction and instantly saying to all pros that they need to find another home, instead of doing it in such a backhanded way.

Dylan Reeve and the FCP X Disconnect

Dylan Reeve has an excellent post on the FCP X Disconnect, which is about how FCP was used by professional users and how Apple sees FCP.

He has some excellent graphs that show what he thinks is the potential market for FCP and how Apple just doesn’t see it as an important segment of it’s market, because it is so incredibly small, and I completely agree.

Apple is going lowest common denominator, and it can even be seen in Lion. Making everything more iOS like, instead of making iOS more mac like, because iOS is great for portable devices, but too simple, but they want to make the mac more like iOS and that personally scares me.

Avid Event gives some tantalizing clues

There is a great article over at EditBlog on some tweets from this weeks AVID Media Composer Committed to Professionals event held at Warner Bros.

There is some pretty amazing stuff here. LiveToEdit tweets:

3D, 7.1, new U.I., Kona, Decklink, Matrox, Bluefish support coming soon


and

3rd party I/O: no announcements,  other than ‘we’re working with them for the future’


and

80% of pro systems are Avid, 50% of #Avid employees used to be in production


And even cooler

future is 64bit, new interface, WILL NOT lose known features, keyboard short cuts, etc.


And @comebackshane has this interesting tidbit.

Third party hardware support (Matrox, AJA, BMD, MOTU)…Plugin support from more vendors (Red Giant)…external control surfaces… #avid


93e721f7eb9c4c338ea7c4cb7c737bec_7

And thanks to
Pietari Creative for this awesome pic of the possible AVID Media Composer 64 Bit Interface.

•••••••••••

Pretty amazing news, though no timeline given. Still I love the look of the new interface, especially if is fully 64 bit, and does not lose all the features of previous AVID (see it can be done Apple).

And Black Magic and AJA support is huge, as is Red Giant Support, does that mean we may be getting Collorista 2 for AVID soon? Awesome.

It can’t come soon enough!

Mathew Levie comments on the Magnetic Timeline

Matthew Levie in his fifth and final article on using FCP X to cut has some things to say on the Magnetic Timeline that mirror my thoughts, and are the main reason I am in the process of moving to Premiere to edit.

Which brings me back to where I was on day two: the “magnetic timeline” is cute, but it keeps me from making the sequence I want and therefore it really has to go.


It reminds me a little bit of when Apple was introducing FCP 1.0 and Steve Jobs showed us how we could take a clip from the Viewer and drop it on this beautiful transparent overlay in the Canvas to choose insert/overwrite/replace/etc. and the crowd went, “oooooooh.” But who edits that way?


Maybe you’ll say I didn’t give it enough of a chance. That might be fair. I just played around with it for a few days. But the truth is that we have an editing paradigm that works for us in FCP 7. It’s not enough to show us that if we completely rethink our workflow then we can do the same things in FCP X as we can in FCP 7 with a couple of extra steps. What can we do that’s more efficient, faster, better? Yes, the infrastructure is improved; yes, the 64-bit implementation and background rendering mean things will be much faster… if we can still figure out a way to tell the stories we want to tell.


In conclusion, I think if Apple’s FCP X team really is serious about wanting professionals to use this program — and maybe they’re not, and that’s okay — we will need to see it go back to a track-based editing metaphor, at least as an option. If that happens, I can’t see why I wouldn’t use it eventually. I don’t really care about the feature set: they can always add multicam and OMF export and whatever else, and I’m sure they will. But if they add those features while retaining the current editing paradigm, it will still be very difficult to use professionally.


My biggest complaint about FXP X is that I think the basic editing paradigm is broken and much too simplistic for a professional editing program. The magnetic timeline is what the program is built around and for me it makes things harder and not easier, as Matthew points out, it actually makes many things take more steps than they did in Final Cut Pro 7.

Sure there are some cool new features, but we would have been better off having those added to a 64 bit upgrade to Final Cut Pro 7 and not this monstrosity that is Final Cut Pro X.

Apple has obviously given up on the professional editing market and done it in the most insulting way possible, and I don’t think they realized the bad press and loss of sales they will get for not taking their professional market seriously.

Larry Jordan is sticking with FCP

Today Larry Jordan has a new article, where he talks about why he is sticking with FCP for now, and waiting for new features.

I personally disagree. Apple had a mature and powerful editing program that could have been updated and have had some of the great new features added to it, but instead they decided to make a new less powerful program geared at making editing ‘easier’. The thing is they are engineers and have no idea what editing is really about, and have instead made a program that I don’t think will ever be right for a professional editor. The magnetic timeline alone proves this to me, because they no longer think that organization is important, and it is one of the most important things!

Larry Jordan has a nice post on Accountability

Larry Jordan has a good blog post on how Apple is not accountable to anyone for the disaster of it’s Final Cut Pro X release.

And it really is true. No is accountable, and Apple would hold everyone accountable if things were revered. Nvidia made one mistake and look they have not been in a mac since, and we the users are punished by Apple for it (having to put our ATI cards back in for major upgrades and then re-install the NVIDIA drivers).

I am knee deep into learning Premier Pro (after trying, but giving up on FCP X) and am pretty impressed by many features (especially the XML export being able to do the whole project with all sequences), but can’t see why this was even necessary! I can see that Apple might have wanted to cement their lead in the future, but not at the expense of their entire installed user base who are going to bad mouth the hell out of their new product until they make something useful.

And why buy Color, just to kill it a few years later? Or why kill Shake? Why did they not spin off their entire pro-division like they did with FileMaker Pro? Make a business unit that is answerable to it’s base. and needs to make a product that it’s customers want!

I am left shaking my head.