Arstechnia on why Pros are moving away from Apple

Ars Technica has an article on why Pros are moving away from Apple. It talks about the whole Final Cut Pro debacle, the fact that MacPro’s have not been updated in so long, and are rumored to be EOL’ed, but it does end with quotes about how FCP X is not that bad, which may be true for some people in certain situations, but for most Pro’s it is too little and too late.
I mean my first Apple was a IIC, and then a Mac Classic and I have never looked at a Windows PC, but have been pricing them out of late, and even talked to adobe to find out the process for moving my Creative Suite license to Windows, as it is likely that Mac just won’t be around for me as a professional editor and graphics artist.

JVC Introduces 4K Camcorder

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HDVIDEOPRO has an article on JVC introducing a new 4K Camcorder at the Consumer Electronics Show. Check it out at JVC’s own site! It comes in at just under $5000 with a fixed lens and can record something like 2 hours of footage on one SD card at variable 144 compression. Here are the features of this new 4K camera.

  • 1/2.3″ Back-illuminated CMOS Sensor (8.3 million active pixels)
  • Ultra high resolution F2.8 10X Zoom Lens
    (F2.8 to 4,5 — f=6.7-67 mm) (35 mm conversion: 42.5 to 425 mm)
  • Built-in optical image stabilizer
  • 4K Recording: 3,840 x 2,160
    MPEG-4 AVC/H.264(.MP4) 4 Stream Separate Recording 60fps/50fps/24fps Progressive at 144Mbps
  • 4K recording for up to 2 hours (32GB SDHC, x4)
  • JVC file utility included for combining separate streams into single editable file
  • Also functions as fully featured full-HD camcorder
    AVCHD progressive (.mts) 60i/60p or 50p/50i
  • Interval (time lapse) recording in both 4K and HD modes
  • JVC’s patented “FOCUS ASSIST” function
  • Full HD (1920×1080) trimming function
  • 3 assignable user buttons
  • 2 audio channels
    4K mode: AAC, 2ch, 48kHz,16bit
    HD mode: AC3, 2ch, 48kHz, 16bit
  • Manual audio level controls with audio meter
  • XLR inputs with 48V phantom power
  • Large 3.5-inch 920,000 pixel LCD display with touch panel
  • 0.24″ Lcos 260,000 pixel viewfinder
  • Records to inexpensive SDHC/SDXC memory cards
    4 used in the 4K mode
    1 used in the HD mode
  • Wired remote control capability


Personally I am excited by 4K cameras as an editor of HD material as it will allow editors to zoom in without losing quality and to stabilize shaky footage without losing resolution (past 1080 HD). This camera may not do it, but a future one will, and it will change documentary, behind the scenes and direct response shooting. Exciting.

Bunim/Murray drops Final Cut Pro for AVID

Arstechnica is reporting that, that top reality show producer and long time Final Cut Pro proponent Bunim/Murray has dropped final Cut Pro and is moving back to AVID media composer.

Due to the large volume of media generated by our reality shows, we needed to re-evaluate our editing and storage solutions. At the same time, we were looking for a partner who would understand our long-term needs,



Basically FCP X is not good enough, and FCP 7 is old and gettiing long in the tooth, and with AVID now being 64 bit, they felt the need to make the move.

Jon Yi’s Canon C300 test video

Canon Rumors has posted Jon Yi’s Test video from a pre-release Canon EOS C300. It really shows how well this camera performs, and is pretty funny as well. ll worth checking out.

I still think that the Camera is overpriced though, and should have been more around the price of a 5D body, or maybe even twice that, but $20,000 is just too much for a camera that takes EOS lenses.

Did Apple have a completed 64 Bit Final Cut Pro 8 that they scrapped?

MacGasm is reporting on a video of Richard Harrington that FCP.CO reported on and posted the video which has subsequently been removed.

Harrington said in the video:

“There was a Final Cut 8 and it was 64bit and it was done and they looked at it and said ‘This is not what we want to do, this is evolutionary, this is not revolutionary’ and they killed it.”


If this is true I am totally disgusted. If it is true, Apple should have released the 64 Bit Final Cut Pro 8, and also released Final Cut Pro X as something else, probably iMovie Pro and then done what they could to implement some of the new technology as add ons to Final Cut Pro 8. They would have had a huge hit on their hands, and could have revolutionized editing, but instead they have killed Final Cut Pro as a professional editing program and made FCP X a completely consumer program. Sure it has some great technology, but it will never become a standard even if it does have some good new ideas, because it does not work as well or efficiently as Final Cut Pro 7.

I still can’t figure out why they did this to begin with. A new program that is a revolution is fine, but you should not throw out an industry standard program because you have a new idea.

Will Apple return to NVIDIA for Laptops?

Applinsider is reporting a rumor that Apple is set to return to NVIDIA for the next round of MacBook Pro’s. This would be great news for editors who have made the switch to Premiere Pro after the whole Final Cut Pro X debacle! I just hope the 17” adds the top of the line GeForce GTX 580M. That would be a pretty bad ass CUDA machine, and with a thunderbolt port could be a pretty serious editing system.

If this happens, maybe you will even be able to get an NVIDIA GeForce GTX 590 for the MacPro (if they release one more MacPro system at least), it won’t top an SLI system for CUDA, but would be a pretty serious CUDA system.

One can only hope!

Gear Live on how to access your iDisk after moving to iCloud

Gear Live has a quick article on how to access your iDisk after upgrading to (in my opinion) the inferior iCloud.

• Open Finder and press ⌘K (Command + K) • Enter ‘https://idisk.me.com/yourMobileMeName’ as the Server Address (without the quotes) • Click the Connect button


Very useful since those of us who payed for Mobile Me still have our iDisk for another year!