An interesting article at Doddle news on how the foundering AVID (which just sold it’s consumer division including M-Audio, Pinacle and even the new iPad app) and cut another 20% of it’s work force after previously losing 10% not too long ago.
Some interesting ideas, though other than doubling down on protools and moving to the cloud like Adobe CS6, I don’t see them trying any of them.
This talks about SmartTools (Avid’s concession to an FCP like Timeline) and keyboard controls as well as the Pen tool for Audio rubberbanding.
it talks about using JKL and IO which are the same, and then how AVID shows you what speed it is playing back, and the differences in keyboard shortcuts with normal tools, such as zoom.
DigitalFilms on AVID Media Composer for Final Cut Pro Editors. And must read for any recent switcher to let you know about the features you need to look into to really become an expert in AVID.
Richard Keates has a good article on why he dropped FCP X after trying to use it to cut corporate video, and why Premiere Pro is the solution for what he needs to do (graphics heavy productions).
Unfortunately I see many places moving back to Media Composer which I do find inferior for graphics work and hope that Premiere CS6 can make some inroads. I just wish that Apple would re-commit to the MacPro and push to get powerful CUDA Nvidia cards across their line to allow people who are unhappy with FCP X to use the products they want to and stay with Mac!
Walter Biscardi has a good post on editing for now, and or now that is AVID. And Premiere CS6 will be or some things as it is getting better, and Smoke will be tested and he is giving the ideas for their next version, both will possibly be implemented for him in 2013. For me it looks like AVID will be part of it, but I am hoping that CS6 is really a good replacement for Final Cut Pro 7.
AVID has released the Media Composer Editing Guide v6.0 in PDF form. It is 1555 pages and well worth checking out!
Arstechnica is reporting that, that top reality show producer and long time Final Cut Pro proponent Bunim/Murray has dropped final Cut Pro and is moving back to AVID media composer.
Due to the large volume of media generated by our reality shows, we needed to re-evaluate our editing and storage solutions. At the same time, we were looking for a partner who would understand our long-term needs,
Basically FCP X is not good enough, and FCP 7 is old and gettiing long in the tooth, and with AVID now being 64 bit, they felt the need to make the move.
MacTech has an article on Blackmagic Design having announced a Pulbic Beta of their version 2.0 software for the HyperDeck, which gives Avid DNxHD format to the device.
I actually wonder if ProRES will stay as a big format now that FCP X is no longer pro software, looks like AVID and Premiere will be the way to go.