An interesting article at Doddle news on how the foundering AVID (which just sold it's consumer division including M-Audio, Pinacle and even the new iPad app) and cut another 20% of it's work force after previously losing 10% not too long ago.Some interesting ideas, though other than doubling down on protools and moving to the cloud like Adobe CS6, I don't see them trying any of them.
Check the video out at Videoguys.
The Pro Video Coalition Cut.N.Colro by Steve Hullfish has released part 2 of making the switch from FCP 7 to AVID. This talks about SmartTools (Avid's concession to an FCP like Timeline) and keyboard controls as well as the Pen tool for Audio rubberbanding.
Steve Hullfish of Cut.N.Color at The Pro Video Coaltion has part of an article on Making the Switch to FCP 7 from Avid Media Composer.it talks about using JKL and IO which are the same, and then how AVID shows you what speed it is playing back, and the differences in keyboard shortcuts with normal tools, such as zoom.
DigitalFilms on AVID Media Composer for Final Cut Pro Editors. And must read for any recent switcher to let you know about the features you need to look into to really become an expert in AVID.
Richard Keates has a good article on why he dropped FCP X after trying to use it to cut corporate video, and why Premiere Pro is the solution for what he needs to do (graphics heavy productions).Unfortunately I see many places moving back to Media Composer which I do find inferior for graphics work and hope that Premiere CS6 can make some inroads. I just wish that Apple would re-commit to the MacPro and push to get powerful CUDA Nvidia cards across their line to allow people who are unhappy with FCP X to use the products they want to and stay with Mac!
Edit Geek has an excellent video on Color Correction in AVID Symphony, which is going to useful to a lot of people with the new $1000 AVID crossgrade offer (wish I had waited!). Worth checking out for all those only familiar with Media Composer.
Walter Biscardi has a good post on editing for now, and or now that is AVID. And Premiere CS6 will be or some things as it is getting better, and Smoke will be tested and he is giving the ideas for their next version, both will possibly be implemented for him in 2013. For me it looks like AVID will be part of it, but I am hoping that CS6 is really a good replacement for Final Cut Pro 7.
Videoguys no have a crossgrade from FCP 7 to AVID Symphony for $999! Yes not Media Composer but Symphony! And it is also $999 to upgrade from Media Composer!Symphony adds Advanced Color Correction and Universal Mastering, which allows you to play out a timeline to any frame rate or size!
AVID has released the Media Composer Editing Guide v6.0 in PDF form. It is 1555 pages and well worth checking out!