Adobe Releases Lightroom and Drops Price

Adobe has upgraded Lightroom to version 4.0 and dropped the price to $149 for the full software or $79 for an upgrade. Of course this will also now be part of the Adobe Creative Cloud released later this year, so many might be waiting for that to come out even though from the beta it is a vast improvement over the previous version. This is worth the upgrade for the superior image technology alone which we saw a beta of recently that blows the old versions out of the water.

New Features Include:

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Highlight and shadow recovery
Bring out all the important detail that your camera can capture. New technology brings in more image detail from dark shadows and bright highlights than ever before. Now you’ve got more power to create great images in challenging lighting conditions.

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Photo book creation
Create beautiful photo books from your images with a variety of easy-to-use templates included in Lightroom. Upload your book for printing with just a few clicks. Receive 20% off from Blurb on your first book created using Lightroom 4 software.*lr-organize-by-location-147x83


Location-based organization
Find and group images by location, easily assign locations to images, or plot a photo journey. Automatically display location data from GPS-enabled cameras and camera phones.lr-white-balance-brush-147x83
White balance brushGet more consistent color across your image in scenes with mixed lighting sources. A flexible brush lets you refine and adjust white balance in targeted areas of your shot.lr-additional-brushes-147x83


Additional editing brushes
Expand your creative control by targeting particular areas of your images using new local editing brushes for noise reduction and moiré removal.lr-extended-video-support-147x83


Extended video support
Organize, view, and make adjustments to video clips. Play and trim clips, extract still images from them, or adjust clips with the Quick Develop tool.lr-publish-videos-147x83
Video publishingEasily share video clips in HD format on Facebook and Flickr. Or save HD clips formatted for phones, tablets, TV, and more.1lr-soft-proofing-147x83
Soft-proofingSave time and ink and ensure your prints meet your expectations. Soft-proofing lets you preview how an image will look when printed with color-managed printers.lr-enhanced-online-sharing-integration-147x83
Enhanced online sharing integrationEasily post images to social media and photo sharing sites like Facebook and Flickr®. With selected sites, online comments about your images are visible within Lightroom.1lr-email-lightroom-147x83
Emailing within LightroomEmail images directly from Lightroom using the email account of your choice.lr-import-libraries-other-software-147x83
Import of other librariesBring the power and elegance of Lightroom to all your images, new and old. Easily import photos from other applications.

AT&T Throttles Unlimited Plan at 3GB

TUAW is reporting that AT&T has officially set it’s data throttling at 3G a month for their legacy unlimited data plans.

This is obviously in response to them losing at small claims for throttling an unlimited customer, but I bet there is still a class action law suite here as we all signed up for unlimited not throttled 3GB for 3GB or 5GB for 4G.

New Kickstarter Case for GoPro

DIY Photography has the article on this new Kickstarter Case for a GoPro camera to really give it some serious protection.
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It is a bit expensive at $328, but is solid aluminum and features a self tightening door, that can tell when it is thrown.

They also have the less expensive Headgear case which wraps around the gopro.

Pretty interesting, though a bit more than the actual camera. Still pretty cool idea.

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Still no RSS for friends Photos on 500PX

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And even better no response to my first or second e-mail to support. At this point even if they do add back the friends RSS feed, I want a refund of the rest of my subscription because they are just ignoring the e-mails of a paid customer! That is not customer service and is totally unacceptable!

500PX removed the features I found most useful on their site, and though they have put some back, they have not put them all back. It is time for my to contact my bank in getting back a refund, because 500px won’t even respond to me.

Canon has released the EOS 5D Mark III

Canon has finally released the new flagship EOS 5D Mark III. This has many new video specific additions and better low light functionality for this full frame sensor camera.

Check out a video review over at DPReview. And of course why Stu at Prolost just pre-ordered one, which is a great read for all people interested in DSLR video. And Photorumors has a great article on the insides of the camera.

I would love one, but can’t afford it, or the move to full frame from APC-C as I have too many lenses currently invested (though some are full sized lenses already).

Are Intel Xeon E5 Chips in the Wild

Macgasm is reporting that Intel Xeon e5 Chips are in the wild, these are also known as Sandy Bridge E and would power a next generation MacPro.

I really do hope this is true, as we need a new MacPro tower, and Apple needs to not give up in the Pro market, but make a new MacPro that also has a kick ass NVIDIA card with CUDA as it’s option and really stop the speculation about Apple leaving the pro market all together.