Looks like I am going with Premiere Pro. It is fast and responsive, though I have had some random crashes, but it was on sequences that I had imported via XML from Final Cut Pro 7.
The thing is the CUDA support with the NVIDIA card is unbelievably fast, and the integration with After Effects plug-ins makes it so usefull.
I wish I had waited a day to upgrade to Premiere Pro, because adobe is now offering up to 50%!
Wow, they are pushing hard to take over the hole left by the death of Final Cut Pro 7, and with deals like this, they might just pull it off!
Again Macrumors has a great article on the origins of iMovie 08, which became Final Cut Pro X.
Ubillos returned from vacation and found that Final Cut wasn’t ideal for organizing raw footage. From that experience, First Cut was born which would let you import your raw footage and quickly skip through, organizing and building a rough edit. The intention originally was to then export to Final Cut Pro. At some point, Apple officially latched onto the project and turned it into the new iMovie ’08.
No wonder so many features seem shoehorned, it was meant to just create quick rough cuts, not to be the whole editor!
Macrumors has this interesting interview with Ron Brinkman, Shake’s product designer. Shake was the industry standard compositing program that Apple killed after 2 updates for no reason, except maybe to mine Q-Master for Compressor.
I love what he has to say:
And back then the same questions were being asked as now – “Doesn’t Apple care about the professional market?”
In a word, no. Not really. Not enough to focus on it as a primary business.
Brinkman goes on to explain that there are maybe 10,000 “high-end” editors in the world while the market for an easier to use more casual product is “at least an order of magnitude larger”. The market size, however, isn’t necessarily the only reason. Brinkmann offers an interesting anecdote about how the high end market tends to be 90% driven by product requests from the big customers. Apple doesn’t work that way:
After the acquisition I remember sitting in a roomful of Hollywood VFX pros where Steve told everybody point-blank that we/Apple were going to focus on giving them powerful tools that were far more cost-effective than what they were accustomed to… but that the relationship between them and Apple wasn’t going to be something where they’d be driving product direction anymore. Didn’t go over particularly well, incidentally, but I don’t think that concerned Steve overmuch… 🙂
Apple’s hierarchy is also described as one in which easily demo-able features tend to be easier to promote within the organization. He goes on to say that in the case of FCP, Apple would rather introduce more easy to use features for the broader audience even if it means pushing out some items for high end editors.
OK, so the same 4 video clips in Canon 60D H.264 on the timeline and I put Magic Bullet Colorista 2 on one, and did a color correct, and then played back in real time! ARE YOU KIDDING ME? WHY DIDN’T I TRY THIS EARLIER! AMAZING!!!!!!
Sure adding an effect on a second clip basically slowed it down too much and I had to render, but I never thought it would work that well. Wow!
Well after only one day, I got the following letter and got my refund for Final Cut Pro X, Motion 5 and Compressor 4. It is time to purchase Premiere Pro, which is really impressing me to no end!
I did have a disturbing thought though, is Apple doing this to remove some of the worst reviews on their site? Every refund should be one 1 star review they get rid of!
•••••••••••••••••••••••••••••••••••••••••••••••••••
Dear Jonah,
Thank you for contacting iTunes Store Customer Support. My name is *****
I’m sorry to hear that the application you recently purchased is not functioning as expected. I know how eager you are to get this issue resolved. I will make sure that this issue is resolved at the earliest.
Jonah, I have reversed the charges for the purchase of applications “Final Cut Pro X”, “Motion 5” and “Compressor 4”. In five to seven business days, a credit of $399.97 should be posted to the credit card that appears on the receipt for that purchase.
If you require further assistance, please feel free to reply to this email and I will be happy to assist you.
Have a good day!
Sincerely,
*****
OK, that is the most responsive timeline I have ever seen.
I just ran my first Premiere Pro 5.5 Cuda test with an NVIDIA QUADRO FX 4800. I imported some RAW Canon 60D H.264 footage, and put it in a timeline, scaled it 50% and added 3 more shots, and it played back smoother and fast than any timeline I have ever seen. Color me impressed.
Premiere might not just replace Final Cut Pro, it might blow it out of the water!
OneRiver Media Blog had an awesome twitter exchange with AVID today. It seems that Media Composer may soon support AJA Kona cards! Woohoo!
Studio Daily is reporting that AJA has released drivers for Premiere Pro 5.5. that allow realtime editing with the CUDA accelation. They are working fast after Final Cut Pro 7 was killed. Nice!
I installed them and a small test looks like it’s running fine with good performance for the Mercury Playback Engine with an NVIDIA Quadro FX 4800 for Mac. Once installed, you get a full set of AJA presets:
If Adobe is really serious about competing in the pro video editing space (and I think they are), they’ll get on their hardware partners like AJA, Matrox and Blackmagic to be as quick supporting Premiere Pro as they have been about supporting Final Cut Pro.
So here is what I wrote to apple in my request for a refund for Final Cut Pro X, Motion 5 and Compressor 4.
I am writing you about my orders for Final Cut Pro X, Motion 5 and Compressor 4. Order numbers M3NT1XYK15, M3NT1XYK7J and M3NT1XYLSB. I want to get a refund on these because the products do not function as advertised. Today you released a FAQ on Final Cut Pro X and it’s very first entry states that I cannot open Final Cut Pro 7 projects into Final Cut Pro X (it should not be named that, what if Adobe had made Photoshop CS5 not able to open any previous Photoshop docs when it became 64 bit) and as a professional editor, that is a good 75 percent of my business, working on variations of old projects and fixing projects for other people. Without this features the program is useless to me and the FAQ says it will never happen. If this FAQ had been out when the app was released I would not have purchased any of these 3 apps. Honestly I can say I am furious! I have already paid money for Ripple Training, and have also upgraded AUtomatic Duck, and since every statement after FCP X came out was that features were coming I expected that opening FCP 7 projects would be the first priority, but since it will never happen I must get an editing suite that can open FCP 7 sequences like Premiere Pro or Media Composer with Automatic Duck (which as I said I already own).
I also never saw any documentation that said that the magnetic timeline could not be turned off and that you can’t assign tracks. I work on 28:30 long infomercials often with 20 tracks of video and must put different graphics on different tracks in order to organize so that any editor can open it and understand it, with the magnetic timeline I might be able to make a sequence that looks the same visually, but it would not be organized so any editor could see it or so that I could easily turn texted on and off. This is another reason that this suite is not usefull to me.
As for Motion, I only got it to edit effects within FCP X, and to me it does not vastly improve over the previous motion. I don’t notice any major speed increases, and I see it as a downgrade since it is missing the send to features in FCP X that made it a good companion to final cut pro.
And Compressor 4 is not even 64 bit, and I am fine with having Q-master seperate, and since it won’t get video sent from Final Cut Pro 7, it is useless to me.
Please refund my money ASAP because these apps do not do as advertised, and you have only made these shortcomings aware as of today. I tried to learn and use FCP X, and did the ripple training, but found it is not at all a replacement for FCP 7, and instead feels like a consumer downgrade.
