Honestly I have never seen performance like this

OK, so the same 4 video clips in Canon 60D H.264 on the timeline and I put Magic Bullet Colorista 2 on one, and did a color correct, and then played back in real time! ARE YOU KIDDING ME? WHY DIDN’T I TRY THIS EARLIER! AMAZING!!!!!!

Sure adding an effect on a second clip basically slowed it down too much and I had to render, but I never thought it would work that well. Wow!

Got My Refund!

Well after only one day, I got the following letter and got my refund for Final Cut Pro X, Motion 5 and Compressor 4. It is time to purchase Premiere Pro, which is really impressing me to no end!

I did have a disturbing thought though, is Apple doing this to remove some of the worst reviews on their site? Every refund should be one 1 star review they get rid of!

•••••••••••••••••••••••••••••••••••••••••••••••••••

Dear Jonah,

Thank you for contacting iTunes Store Customer Support. My name is *****

I’m sorry to hear that the application you recently purchased is not functioning as expected. I know how eager you are to get this issue resolved. I will make sure that this issue is resolved at the earliest.

Jonah, I have reversed the charges for the purchase of applications “Final Cut Pro X”, “Motion 5” and “Compressor 4”. In five to seven business days, a credit of $399.97 should be posted to the credit card that appears on the receipt for that purchase.

If you require further assistance, please feel free to reply to this email and I will be happy to assist you.

Have a good day!

Sincerely,

*****

Color me impressed

OK, that is the most responsive timeline I have ever seen.

I just ran my first Premiere Pro 5.5 Cuda test with an NVIDIA QUADRO FX 4800. I imported some RAW Canon 60D H.264 footage, and put it in a timeline, scaled it 50% and added 3 more shots, and it played back smoother and fast than any timeline I have ever seen. Color me impressed.

Premiere might not just replace Final Cut Pro, it might blow it out of the water!

AJA releases Premiere Pro 5.5 Drivers for Real Time

Studio Daily is reporting that AJA has released drivers for Premiere Pro 5.5. that allow realtime editing with the CUDA accelation. They are working fast after Final Cut Pro 7 was killed. Nice!

I installed them and a small test looks like it’s running fine with good performance for the Mercury Playback Engine with an NVIDIA Quadro FX 4800 for Mac. Once installed, you get a full set of AJA presets:


aja-adobe-seq-presets


If Adobe is really serious about competing in the pro video editing space (and I think they are), they’ll get on their hardware partners like AJA, Matrox and Blackmagic to be as quick supporting Premiere Pro as they have been about supporting Final Cut Pro.

My request for a refund from Apple

So here is what I wrote to apple in my request for a refund for Final Cut Pro X, Motion 5 and Compressor 4.

I am writing you about my orders for Final Cut Pro X, Motion 5 and Compressor 4. Order numbers M3NT1XYK15, M3NT1XYK7J and M3NT1XYLSB. I want to get a refund on these because the products do not function as advertised. Today you released a FAQ on Final Cut Pro X and it’s very first entry states that I cannot open Final Cut Pro 7 projects into Final Cut Pro X (it should not be named that, what if Adobe had made Photoshop CS5 not able to open any previous Photoshop docs when it became 64 bit) and as a professional editor, that is a good 75 percent of my business, working on variations of old projects and fixing projects for other people. Without this features the program is useless to me and the FAQ says it will never happen. If this FAQ had been out when the app was released I would not have purchased any of these 3 apps. Honestly I can say I am furious! I have already paid money for Ripple Training, and have also upgraded AUtomatic Duck, and since every statement after FCP X came out was that features were coming I expected that opening FCP 7 projects would be the first priority, but since it will never happen I must get an editing suite that can open FCP 7 sequences like Premiere Pro or Media Composer with Automatic Duck (which as I said I already own).

I also never saw any documentation that said that the magnetic timeline could not be turned off and that you can’t assign tracks. I work on 28:30 long infomercials often with 20 tracks of video and must put different graphics on different tracks in order to organize so that any editor can open it and understand it, with the magnetic timeline I might be able to make a sequence that looks the same visually, but it would not be organized so any editor could see it or so that I could easily turn texted on and off. This is another reason that this suite is not usefull to me.

As for Motion, I only got it to edit effects within FCP X, and to me it does not vastly improve over the previous motion. I don’t notice any major speed increases, and I see it as a downgrade since it is missing the send to features in FCP X that made it a good companion to final cut pro.

And Compressor 4 is not even 64 bit, and I am fine with having Q-master seperate, and since it won’t get video sent from Final Cut Pro 7, it is useless to me.

Please refund my money ASAP because these apps do not do as advertised, and you have only made these shortcomings aware as of today. I tried to learn and use FCP X, and did the ripple training, but found it is not at all a replacement for FCP 7, and instead feels like a consumer downgrade.

Apple released a FCP X Faq

And right off the bat the FAQ shows that is useless to me, as the first note negates the usefulness of FCP X.

Can I import projects from Final Cut Pro 7 into Final Cut Pro X?Final Cut Pro X includes an all-new project architecture structured around a trackless timeline and connected clips. In addition, Final Cut Pro X features new and redesigned audio effects, video effects, and color grading tools. Because of these changes, there is no way to “translate” or bring in old projects without changing or losing data. But if you’re already working with Final Cut Pro 7, you can continue to do so after installing Final Cut Pro X, and Final Cut Pro 7 will work with Mac OS X Lion. You can also import your media files from previous versions into Final Cut Pro X.


Basically being unable to open FCP 7 projects or sequences (though it can open the consumer iMovie ones) is a huge part of my business, and I would rather move to Premier Pro 5.5 or Media Composer 5.5 which can open my FCP 7 sequences via XML (Media Composer with the help of Automatic Duck, which I already own).

The FAQ did have some good answers, but this above alone was enough to send me to try to get a refund.

Does Final Cut Pro X allow you to assign audio tracks for export?Not yet. An update this summer will allow you to use metadata tags to categorize your audio clips by type and export them directly from Final Cut Pro X.



Of course this feature as well, not being able to assign tracks means my 20 video track infomercials would be so confusing it would hurt! And mixer’s will still hate the exports of audio, even if things are tagged!

So I am going to fight for a refund!

Magic Bullet Suite 11 and short film Plot Device

So Magic Bullet today released an upgrade to it’s Suite of video filters created by the great Stu Maschwitz, and giving you the ability to give your video controllable filmic looks, control the color, denoise, enlarge, and now has new effects.

Cosmo is an effect to clean up skin in your video, and has some pretty amazing results, and they have updated Magic Bullet Looks to 2, with a much improved interface and better functionality.

This is a suite I have used for years and couldn’t recommend more highly.

To see some of the effects in action Red Giant has created a short film called PLOT DEVICE to showcase the effects, and it is fun and well worth checking out.

Now that FCP is dead, let’s hope Stu manages to make this suite for AVID Media Composer in the near future, though I am OK with it being in Premiere, as that is probably my next edit system.

Google+

I just read about Google’s new Social Network to rival Facebook. It is called Google+ and it actually seems an interesting concept. You can try and sign up, but the beta is full, still it looks interesting.

It is basically a Facebook designed so you can limit what different groups of your friends can see about it, basically a Facebook with much better privacy settings, though of course Google is not the best on privacy either. I hope that it is decent, because it is a good idea, though it certainly won’t make money like Facebook as that makes money by basically selling the user data, but google can integrate search into it to make money.

I also hope they integrate Buzz, which hasn’t taken off, but I always makes notes in my google reader account on a ton of stuff that I read about in RSS feeds.

Looks interesting, and I hope to eventually get chosen for the beta.

Two Articles on FCPX mirroring my thoughts

Richard Harrington has written another article on Final Cut Pro X, entitled The Final Straw that was FCP, It is a response to all the bull that people are putting out there against people critical of FCPX. And he gives the 10 reasons he thinks people are leaving FCP and moving to AVID and Premiere Pro and I tend to agree with him.

The release of Final Cut Pro X was the defining moment for many. In my line of work, I get to interface with a lot of video editors and other video professionals. I have spoken at numerous user groups and conferences. As a forum leader and podcaster for Creative COW, I have been hearing complaints for years. I also get to sit in edit suites with clients. The waiting for transcode on import as well as the 32-bit nature of Final Cut Pro 7 has caused a lot of impatient waiting in edit suites around the globe.Final Cut Pro X was supposed to fix this. At least that was the belief most held. It would be “awesome” we were told. I guess that can mean different things.People are not breaking up with Apple because of what Final Cut Pro X is. They are ending their relationship because their fears have been confirmed. I present to you a summary of the issues that have people freaked out. Please pass this list on to anyone who asks you what the big deal is. These are my 10 reasons that people are switching. These are just opinions. Opinions formed by my interactions with many and my professional experiences and connections.

This is a must read article, and all his reasons are spot on.

Richard also links to the second article from OneRiver Media on Is the Trust for Apple Gone for Good, and I would have to say that it is.

In the blink of an eye, the release of Final Cut Pro X has caused a ripple in the Matrix so huge, I’m not sure Neo could even fix this catastrophe. But it’s much more than good software gone astray, it’s deeper than infrastructure changes; it’s about the loss of trust, faith and even livelihoods.

and

But switching non-linear editing applications is only part of the problem, and in some cases, only a small problem by comparison. There are many people that have devoted the last ten years in direct relation to Final Cut Pro, and as a result of Final Cut Pro X, are going through a major life/career change. These include certified Final Cut Pro trainers, value added resellers, user group organizations, third party software/plugin developers, and many more. There are many people that are questioning their livelihood because of this radical shift that Final Cut Pro X has taken. I wonder if Apple knew they were going to directly cause such an issue, or if all they were looking at was nothing but their bottom-line. To me, it shows an enormous amount of arrogance, ignorance, and selfishness from Apple, which is not the Apple I once knew.

and finally

So all of this begs the big question, “Can Apple be trusted from here on out?” For me, I will no longer buy any kind of pro app from Apple for my facility, knowing their EOL history is very strong—even if an updated Final Cut Studio 3 (based on FCP7) was released. It amazes me that all of my favorite pro apps from Apple are all EOL’ed. Literally.  For me personally, I no longer care about FCPX or even FCP7 updates. I’ve already started passing up articles on FCPX how-to’s or work-arounds, as I will not be using FCPX in my facility, and since FCP7 is EOL’ed.Because I’m switching to Avid Media Composer, all I care about at this juncture is integrating my current hardware and software with it, and what else I need to change or buy in order to make that happen. It’s a domino effect really, and all because of a 2.5-star, $299 downloadable app from the App Store. Seriously, that $299 app is costing me thousands of dollars, but luckily, none of it is going to the App Store. Just keep making powerful desktops, Apple, so I don’t cut my ties from you completely.rant




This is another must read article and really is much of what I have to say on the subject, though in the future i will talking more about individual features and what I do and don’t like about them.