What’s new in Premiere Pro September 2025

https://youtu.be/k24EWjrDgC0?si=qF-z1zYF7hjtaR7j I can honestly say I never saw Adobe buying Film Impact and adding over 90 real time effects for free! Premiere has had such a limited built in effects for so long that this is huge news! And being able to move clips while seeing waveforms is huge as is a faster timeline! All are so welcome!

Scott Simmons at PVC on generative AI and graphics issues

https://www.provideocoalition.com/i-would-have-thought-generative-ai-video-could-animate-this-one-correctly/ I actually feel good about this because we graphics artist still have jobs and that means generative AI is not smart and can only lean to do graphics by stealing and distilling other people’s work, and if it hasn’t distilled it, it can’t create it. And it will never do anything new.

9to5Mac on Adobe’s iOS Firefly AI app

https://9to5mac.com/2025/06/17/adobe-firefly-app-lets-you-generate-ai-images-and-videos-on-your-iphone/ Sure we could have just used the web site, but this sure is convenient. Especially for me doing blog posts like this? Especially if I need an image of “Brindle shar pei in a top sitting in a throne of bones eating caviar”