Adobe MAX Sneaks 2024 ProjectSuperSonic AI audio creation

https://youtu.be/RddSWodgX5w?si=OG_tyQRuCPfGeCJq This is huge and going to be a major game changer, so Adobe you had better put this into Premiere ASAP. Not only text to audio, but being able to record a scratch track for timing! Honestly as a commercial and direct response editor I have seen less and less put into audio. I used to at least have a mixer to do an nice mix, but especially since the pandemic I have also had to do a mix (and while audio is not my thing I have become much better at it) but being able to add sound like this so quickly will certainly bring projects to another level.

PVC on Adobe’s Firefly for Video AI coming soon

https://www.provideocoalition.com/adobe-previews-upcoming-adobe-firefly-video-model-available-later-this-year/ We shall see. Some applications I am excited about, like fixing stuff in shots or extending stuff, but the completely generative stuff is certainly a bit scary. I am sure some commercials will just be done with generative stuff, and that will likely take some work away from editors like me.

VideoRevealed’s best features of Adobe Premiere Pro

https://youtu.be/Ie2VodlyspA From VideoRevealed on YouTube. I too love the customization of Premiere Pro. I love how you can do it exactly how you want to do it. Honestly it is what I dislike so much about Final Citizen Pro, it forces you to work only how they want you to work and I feel like an engineer made the choices instead of an editor. And even AVId is not nearly as customizable as Premiere.