Adobe Premiere Pro is getting Generative AI and it is exciting and a little scared

You can also read about it at the Adobe Blog from Ashley Still.

There is some amazing stuff there, but the generative AI certainly scares me a bit. I mean who will shoot stock footage when you can just generate new shots, and since adobe generative AI is trained off stock footage will we see diminishing returns and higher costs (at the least in electricity and processing power, but also in the subscriptions to various AI models that every editor will need access too).

I can see many DR spots wanting AI generated B-roll and wanting the editor to foot the subscription bill, so they will basically be getting free b-roll.

In some ways I am excited, but still, it is crazy what is going to be happening soon, and what if your internet goes down. And after seeing some on using Sora to make a short, just how badly it responded to film making terms, so it is not going to the panacea we think it is.

PVC on a new extension that makes iXML metadata work in Adobe Premiere Pro

A new extension finally makes iXML metadata useful in Adobe Premiere Pro

OMG, why hasn’t Adobe added this functionality if it can be so well added as an extension (though it should automatically show up as it does in DaVinci). iXML Renamer is awesome and should literally not be necessary, but it is, so pay a little and install it now!

It will let you append the iXML data from your mixer into the track and clip names, which is what DaVinci does by default, and Adobe hides away in a panel that makes it all but useless.

Of course every editor would like to know what each track from the Audio Mixer is! WTF ADOBE!!!