Adobe Premiere Pro is getting Generative AI and it is exciting and a little scared

You can also read about it at the Adobe Blog from Ashley Still.

There is some amazing stuff there, but the generative AI certainly scares me a bit. I mean who will shoot stock footage when you can just generate new shots, and since adobe generative AI is trained off stock footage will we see diminishing returns and higher costs (at the least in electricity and processing power, but also in the subscriptions to various AI models that every editor will need access too).

I can see many DR spots wanting AI generated B-roll and wanting the editor to foot the subscription bill, so they will basically be getting free b-roll.

In some ways I am excited, but still, it is crazy what is going to be happening soon, and what if your internet goes down. And after seeing some on using Sora to make a short, just how badly it responded to film making terms, so it is not going to the panacea we think it is.

Hollywood Reporter on Tyler Perry putting 800 Million Studio expansion on hold because of OpenAI’s Sora

From Katie Kilkenny at The Hollywood Reporter. And Sora does look pretty damn amazing, though will have to see what you actually get out of it, doubt it will be 4k images, at least for now. And Sora did blow my mind when I first saw it, and I think it will put people out of work for sure, though copyright issues may be what keeps it out of say advertisements.

Still I don’t quite buy that the whole 800 million expansion is killed because of this alone. I would say even with Sora you would still need actors, but something like this will likely help create virtual environments, and in that case you would need less actual stage space, but more high tech stages with something like Stagecraft installed. And for that you don’t need more stages, but to upgrade a few existing stages, and you can have the equivalent of all those stages.

Open AI’s upcoming text to video AI Sora has been shown, and it makes me worry about my future as an editor!

Open AI’s new text to video AI Sora, looks damn amazing. I mean, like real world

The processing power this requires must be insane, because these videos look incredible and so realistic. There will certainly be a point when many things are just created by AI, I mean why pay for footage, when you can get completely realistic footage and just what you want?

I mean hopefully there will still human editors at some level, but at some point there will likely be a lot less humans, though getting good at AI is certainly a good idea.