Patently Apple has spotted a change in apple’s trademark on Final Cut Pro X in Europe that could mean a subscription is coming

The web site Patently Apple has posted an article about a change in Final Cut Pro X’s trademark in Europe that could open the door to a Subscription model.

Now this has been one of the great things about Final Cut Pro X, if you bought it once you own it for good, and that is how DaVinci Resolve works, but Premiere Pro from Adobe is a subscription service. 

The question does Apple just subsidize Final Cut Pro X with computer sales, or do they want it to make some money and make it subscription. I understand wanting it to pay for some of it’s development costs, but if they are going to do that I expect updates, and fixes.

Honestly I think a better idea is to have upgrade fees to new versions, not full price, but pay for the upgrade how things used to be. I can justify the subscription to Adobe as I make my living using it, as very few companies edit in Final Cut Pro X. I think they should update the App store to allow upgrades instead of just subscriptions, or full priced new versions.

And with a subscription Apple has better take a long hard look, and start looking into the many issues the program has as I have posted about before. If they go subscription I want them to seriously be developing, and it would be nice to have forums that the developers actually read and work on issues that professionals are having.

It is funny to see so much outrage, and how everyone will now move to DaVinci. Well as a professional, since both AVID and Premiere are subscription, I am totally used to it. I will get a month to month as needed and it won’t bother me, but I won’t keep the subscription around because I see it having too many problems that I just don’t think they will every fix or even care about. If I need it I would get it basically.

Reuben Evans at OWC’s Tech Talk Blog on what Top Pros want from Apple as a Platform

OWC’s Tech Talk blog has an article with Top Video Pros Weight In On Where Apple Should Take Its Platform. 

It is a good article, if a little too FCP X focused overall. I made my huge post on the problems that I have with extensive use of FCP X, and I wish Apple would deal with them before adding too much else, though collaborative editing might help with some of my complaints quite a bit, but there are still so many to go into.

I totally agree that Apple needs to knock it out of the park with a GPU, but not just for Cinema4D, but also for Premiere Pro (as well as DaVinci). And yea the CPU needs to really stomp ass with After Effects for sure.

An updated XDR display should happen quickly, and the new version should also be the basis for a new iMac Pro.

And yes the Afterburner card needs to be able to decode different codecs as well, not just ProRES, and that should also be either added to the iMac, or make a breakout box with BlackMagic and include the tech in that along with an HDMI out and in.

I really do wish I could afford a MacPro, though with the M1, it calls it into question. Be really weird if Apple ends up with the MacPro as the only Intel Mac, and a medium machine like the article calls for as M1.