Alexis Van Hurkman on being the Senior Product Manager if Color and working on and releasing New Color Management system

From Alexis Van Hurkman’s blog and his first blog post in years (I had no idea he had joined Adobe). A very interesting read.

With the new baby, I have so little time right now to play with Premiere, but this is something that has been needed for so long, now if only they would come up with a REC.709 Color space that doesn’t have the Quicktime Color Shift (like BlackMagic has done).

It was inevitable Adobe is charging more for it’s AI features in new Creative Cloud Pro Plan

And yes everyone gets moved to it who has a current subscription, though there is an AI less plan, but it also loses all the cloud based apps. Check it out at Adobe.

If you pay yearly it moves from $54.99 a month $69.99 a month (pre taxes) and month to month moves from $82.49 a month to $105.99 a month.

The vector and generative fill features in Photoshop are unlimited in the new Pro tear but the video generative features come out of your 4000 monthlycredits.

Everyone knew paying for AI would be expensive, but a 21% price increase is a bit much, though at least I finally feel like Premiere is getting some features like color management it has needed for a while (if if they really need to bring back Adobe Color, and it’s ability to correct in lumetri) or just make a better bridge to competitor DaVinci Resolve and it’s much more power color correction software

Oliver Peter’s digital film on Premiere Pro 2025’s new color management

Premiere Pro 2025 Color Management

This is so important because color management is so important so people need to understand the new system before starting a new project.

And I know DaVinci is a competitor now since Resolve edits, but wouldn’t settings directly setup to move to resolve for real color correction be great, unless Adobe plans on bringing back Adobe Color!

PVC on Adobe releasing After Effects and Premiere Pro 25.2 for NAB bringing beta features to release

After Effects and Premiere Pro 25.2 released at NAB 2025

And of course with a subscription you get some generative AI features but if you use more than a limited amount you have to pay, so another money stream for Adobe.

I am actually most excited to try the Media Intelligence feature for plane language search of all your footage. And less need for assistant editors of course.